| |
| |
|
Marketing Information |
|
|
|
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Namely, to learn something or to buy something! The trick, for a salesperson, is to find out what it is they're looking for and get it into their hands. Niche marketing narrows down the whole process of supply and demand. It enables you to pinpoint the products or services that are most sought after, and concentrate on those. This is helpful because most people who come to the Internet are searching for a specific item or piece of information, and they don't want to invest in a whole lot of time and expense having to wade through stuff they aren't interested in or want. It gives an eBook marketer the ability to produce informational products much faster than in a more generalized market because he or she is focusing on one issue and so is not required to include all the details of how one arrives at the particular question. For example, take the idea of "niche marketing" itself. When one proceeds to write about it, it's already a given fact that most people who want to know what it is or how it's done do not need to know everything there is to know about Internet Marketing as a whole. The given is that, if they are curious about niche marketing, they most probably have already looked into the more generalized category and don't need to get into it again. All one has to do then, when explaining niching, is to use references to the general category if need be. So it becomes a much simpler process of writing about the specific area of Internet Marketing called Niche Marketing. Simpler usually means faster, faster means more production and a greater ability to get product out as the demands and trends change! Niching also opens the playing field wide, because it allows a marketer to niche his or her niche down even more specifically into smaller and smaller niches. Now, under normal circumstances, this might be considered marketing suicide, because the smaller and more focused the topic, the less the odds of finding a large grouping of people wanting to know it. But for your average Nicher, it's a gold mine! Using the same example above, one could get into smaller niches a couple of ways: Suppose you wrote a book called " How to Niche Market" and it became a hit. Your next book could be called "How to Niche Market Using Informational Materials", or "How to Niche Market Computers", or anything along those lines. All you'd need to do is change some of the content of your original book, get more specific in your focus on the announced topic and you're done! Or . . . You could approach niche-niching like some of the big name companies do! Remember One A Day vitamins? Go to the drug store and check them out now! You won't just find the single "one time a day" vitamins that you may have taken as a child, rather you'll find a whole array of One A Day vitamins sitting side by side on the shelf. There are One A Day vitamins for kids, for sports, for seniors, for expectant mothers, for stress, etc. And they're not the only company doing Niche Marketing either! Take companies like Parker Brothers who produce games like Monopoly. How many "editions" of the same game have you seen? That's Niche Marketing at it's best! So why not "How to Niche Market ~ Newbies Edition", or "How to Niche Market ~ Author's Edition"? As was mentioned at the beginning of this article, the possibilities are endless! A Niche Marketer could spend years producing "edition" versions of a single eBook, pumping out one a month or even a week, and still have fresh material that would be appealing to someone. If you understand that you don't have to sell your stuff to everyone to make a good living at marketing, but rather know how to hit your specific target groups over and over again, then you should perhaps consider strongly about getting into Niche Marketing! About The Author Ken Nadreau is the author of the new book, "Get Niche Quick!!!", and has helped thousands of people find a more rewarding future through his consulting and motivational work. He has successfully started and ran more than twenty businesses, for himself and for others, both online and off.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Defining Moment Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren't sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!). Small Business Bonzai Marketing Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. Marketing on the Cheap: Write? Right!! We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. 4 Steps to Successful Offline Event Booths A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Communicating Our Attitude The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Marketing With Business Cards Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. Bridging the Chasm from Lead to Loyal Customer Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers' mind. Spring Cleaning: How To Do It In Your Business To Make More Room For Success With the arrival of Spring, I decided to get outside and into my garden. I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result. Natural Marketing for Full Business Success Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Using Alternative Media to Generate More Customers Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed. Marketing Brain Trust Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking. Don't Put All Of Your Eggs Into One Basket I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. Standing Above The Crowd In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same - or similar - product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Slogans: Creating and Using Them In Life, Career and Business Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. Direct Mail Response Rate Boosters (12 tips and ideas) 1. Mail to a different list Your list is the most important part of your direct mail campaign.
|
| home | site map |
| © 2006 |
