| |
| |
|
Marketing Information |
|
|
|
You Cannot - Not Market
Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market! What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well. You brag about quality but your letters are full of typos. You claim speedy service yet it takes days for you to return phone calls. You boast that business is good then you drive up in a rust bucket. Shame on you. The unintended messages you send can kill your business. Marketing should be part of everything you do. If you love what you do - we can tell. That is the best marketing you can do. Show every client, prospect, and colleague how much you love your business and how confident you are in what you provide. Define your mission in business; what sets you apart, why should clients buy from you. Then check all your messages to test for the consistency of your messages. Inform your staff that they're all in marketing. Make sure they know the message you want to send and help them send that message. Equip them with the tools they need. Marketing is not just the ads you place - it goes much beyond that. © George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first Guide to Personal Marketing. He delivers keynote speeches, seminars and coaching programs to help organizations grow. You can reach him at 800-304-186 To register for your free monthly marketing tips visit http://www.Torok.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
FREE Means MORE Business Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. Make Out Marketing What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with. Marketing Quandaries Being in a quandary prevents you from moving forward in developing and marketing your business. When we're in a quandary, we are in a state of perplexity and doubt. An Internet Marketing Strategy that Works You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. Client Attraction Technique #3: Study the Competition! One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition - how best they operate, what they lack and then how to capitalise on it!Study the Competition OfflineStart by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you're up against locally (and if applicable nationally). Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Tackle a Newsletter and Come Out On Top Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. Whats Your NICHE Market - III ? What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. A Pass / Fail Test for Any New Market If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further applied to the effort. Writing Business Newsletters: Avoid the "Me, Me, Me" Mistake Effective customer newsletters find the right mix of promotional and 'real' content to maximize readership.It's that time of year when the old college roommate sends 'round his or her annual holiday newsletter. Marketing: Are You Focused? In early 1992, President George H.W. Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. Data Map Charting for Mobile Businesses As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. Successful Surveys: 10 Tips for Better Results Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and customers) - protect your customers' anonymity (if important) - professional - no "cold calls" - no answering machines!And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)So in this article, I'm going to talk surveys. Tie-In With Others To Maximize Your Business Leverage One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. The A-Z of Exhibiting Overseas Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. First to Market Theory AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget "I know I need to market my business in order to grow my business, but right now I can't afford it."I have heard this statement numerous times from business owners that are struggling to stay in business. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. Your Marketing Message Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things.
|
| home | site map |
| © 2006 |
