| |
| |
|
Marketing Information |
|
|
|
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different. Dare yourself to be different in promoting yourself, your services or your products. It doesn't matter if you are an employee, independent professional, student, or executive, being different pays off. Take the challenge and step out of "sameness" today. How you play it doesn't have to be in big, small counts too. Take the dare. Dare yourself too! Begin before getting out of bed with these questions: Who, what, when where and how can I be different today? * Here are some Dare-to-be-Different guidelines for promoting yourself differently: * Say different things about yourself. Emphasize something only you can do. * Think differently. Focus on today -- the here and now. Forget about yesterday and what did or did not go right or how tomorrow has to be better. Today is all that counts. * Sound different. Listen to your heart and speak from there. * Look different. How about a scarf or mismatched socks? A different hairdo? Looking different will make you feel different. * Sell your services differently. Share a story that increased your wisdom with someone today. Maybe you aren't a writer -- then write that story. * Offer something different. Offer options that others don't. Present the options differently. * Guarantee something different. Back up your services in a way that others don't. * Target differently. Pursue a different niche in the market. Give yourself space to think about a different market and what you can offer them. Find a solution that links your product/services and their needs. * Communicate differently. Get your messages across in a unique way. Write your e-mail responses differently. Change your signature line. Write ten new voice mail messages and change the message every day. * Follow-up differently. Surprise your clients with the way you stay in touch. Write a thank you note to a client. Send a small thinking of you gift. Forward them something fun and unexpected. * Walk differently. Walk from a place of abundance. Feel abundance radiating from the inside out. Others will notice it immediately. Dare yourself to be different! Discover how being different makes a difference. See what new things it attracts to you -- Law of Attraction. You will discover the most important secret of self-promotion: your differences are your diamonds. Your differences are your prosperity. Believe in that secret and you will discover the magic of reaching a higher level of personal achievement, income and success than you ever thought possible. You are going to love the experience. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Increase Repeat Business and Referrals with Direct Mail So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. Website Promotion Strategies For Targeted Web Site Traffic If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Non-Profit Success Requires Ongoing Marketing In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. How Simple, Small Changes Can Add Real Money To Your Pocket I want to share with you a story. This story happens everywhere and everyday in America . Limited Time Only (Shh! Its A Secret) Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend. Small Business Pricing Strategies Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again. Packaging Trends You Cannot Overlook (Part #2) Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. 4 Dynamic Marketing Tactics Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. Five New 5 Ps! NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters. Marking Your Territory We all know the familiar adage "if it walks like a duck, quacks like a duck.. Motivating Your Target There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. Business to Business Direct Mail Offers that Say Free In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.Offers follow a "you do this and we'll do that" format. How to Make Profits With a Commission Mailing Business There are many mailorder publications that will list your nameunder this directory.. How to Tie a Tie and How To Kiss - What Do They Have In Common? How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of these before the other. Everything Youve Ever Learned About Marketing Is Wrong Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG. Basic Marketing Dope Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Discover 7 Hidden Profit Producing Secrets Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases. Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. Niche with Passion and Reap Your Financial Rewards One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them. No One Gives A Damn About Your Business. Unless You Give em A Reason To The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.
|
| home | site map |
| © 2006 |
