| |
| |
|
Marketing Information |
|
|
|
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study: Average Number Of People Per Household Average Income Number Of Cars Per Household Average Price Per Car Ethnic Make Up Number Of People In Each Five Year Age Bracket Spendable Income Average Home Price Average Education Level Number Of Recreational Vehicles Population Number Of Non-Perennial Residents Tourism Related Sales Tax Revenue Day Time Population We also should consider an over all strategy in advance of the future events; namely the expansion of the business. First we must ask ourselves the intentions regarding expansion such as: How many trucks do you eventually want to run How fast do you wish to expand Which areas of service do you feel most comfortable concentrating on Who you plan on using as your manager When do you realistically plan to have the next mobile car wash unit running By sectioning out the area into a grid and then overlaying the data, we can quickly determine the hot spots where most of the business will come from and where the most efficient use of time and schedule should be allotted to maximize profits. If you will commit yourself to methodically looking at your market you will find yourself in a better place and a much easier job serving your best possible customer base. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. The Greatest Business Tips are FREE The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people. Cave Paintings, Baseball and Connecting There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn. Five Cheap Tricks for Promoting Your Business If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. Creating a Marketing Plan for Your Website Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about . Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers Marketing is actually very simple. It involves telling people what you do. 15 Commandments Of Creating A Wealth Pulling Niche Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain. Marketing - The One Marketeer I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales. Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to do next"Not enough information about options, alternatives and solutions to common strategiesNot enough knowledge or support to ask the right questions when researching opportunitiesChallenges in differentiating between "good advice" and "bad advice"Difficulty bouncing back from ill advised decisionsExhausting unnecessary dollar amounts for otherwise less expensive projectsNot enough resources to avoid future mistakesUnrealistic expectations about each unique component of the marketing mix and how enlisting one does NOT guarantee another.Somehow along the way the corporate mentality of "delegate everything" has convoluted the fact that small-mid sized businesses don't always have the resources to do this. Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it. How to Turn More Referrals Into Paying Clients 60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet. How to Put Law & Order into Marketing Your Legal Practice First in a series of three articlesRegardless of your law firm's focus - criminal, civil, corporate, family, business, etc. - the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Planning Your Postcard Marketing Campaign Before you create your postcard, do a little planning. Ask yourself:1. Cook Up Something Special: How To Create A WOW Experience For Your Clients My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our final celebration was dinner at a restaurant chosen by my niece. Trade Show Events - Do's and Don'ts You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later. Why You Buy Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices.
|
| home | site map |
| © 2006 |
