| |
| |
|
Marketing Information |
|
|
|
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Where are the changes going to be? I fully expect a growth in interactive end-user experiences - an online environment catering to the individual preferences of a singular visitor. I also foresee a massive change in the way we market online. A change could include "personalized" advertisements embedded so deeply into the product that the user does not realize it as an ad. Where is this marketing going? Where will it be in 2010? Here are some ideas: Personal Ads: Not "Single white male seeks?.". Advertisements displaying personalized data to the end user. This trend has started with products like Google's AdWords, where visitors are greeted with ads specific to the content on the page. With the free flow of personal information on the internet, it is feasible that in a few years, the advertisements could be as specific as, "Bob, the Buick is over due for an oil change, here are the 3 closest Quick Lubes" Advertisement Channels: Cable channels are expanding so quickly it is hard to keep up, soon, we could be surfing over to channel 1430 for the "2010 Chevrolet Series", where we actually sit down and watch a one hour special on Chevy's - this mode of advertisement would work for a couple of reasons: - It is highly targeted Current television advertising (commercials) often get the MUTE button treatment or we get up to get more popcorn, leaving an unknown number of viewers watching the 30 second ad. - Accepting market When viewer tune in specifically for a product, your message effectiveness grows exponentially. For example, if you the viewer are not interested in the "Home Depot Shed Products" advertisement channel, don't watch. For those of you who are interested in home and garden and Do It Yourself, this channel would serve as your personal how-to expert. Home Depot reaches only those interested in their product while maintaining their orange apron image. Customized Webpages: On some webpages now, a visitor can change the color and theme of the webpage. This makes for a more enjoyable destination - leading to more recurring visitors. Once a user has spent the time to build their own portal, they will return and use that as their primary resource of information (think MSN). Webpages of the future must be able to support a "no two alike" mentality. End users must have the option of customizing their content, color, theme, and functionality. The changes are on the horizon, prepare your business to capture visitors and give them the "one-on-one" feeling. Shaun Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (www.thesfclub.com) to learn more. Contact Shaun at: shaunnestor@stormfrontdevelopment.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. 4 Steps to Successful Offline Drawings There are many different ways to market offline, each important to your success. One of these being drawings. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. Marketing On The Cheap: Join The What? Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one. Promotional Lanyards to Market Your Products and Services It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard. Who are Those People Youre Selling To? If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. One-Two-Three Punch Marketing Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it's a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Three Simple Ideas That Increase Profit? FAST! Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse. 21 Ways To Expand Your Subscriber List Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. Knowing Your Customer Is The Key Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. How to Connect Features and Values "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. Second Dose Of Marketing Vitamins Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Small Business Marketing Tip - Focus on a Niche or Target Market I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper. Online Mentorship Programs: Cash in on Your Expertise Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program.Such a program charges a fee for people to sit at your feet and learn from you. 8 Lessons in Strategic Marketing A La Daddy Daycare I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong.. Determining Marketing Effectiveness Even If You Didnt Track What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don't know what worked and what didn't.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don't beat yourself up.
|
| home | site map |
| © 2006 |
