| |
| |
|
Marketing Information |
|
|
|
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple. OVER 20 WAYS TO DISTRIBUTE YOUR FAR HORIZONS CATALOGS AND BROCHURES 1. Show them to friends. 2. Show them to neighbors. 3. Leave some with your dry cleaner, doughnut shop, coffee shop, laundromat, and anywhere else you're a "regular." (Offer the owner a percentage of all orders) 4. Show one to your local PTA Chairperson (you could end up with a fund-raising campaign!) 5. Take them to work, especially around the holidays. 6. Ask if you can leave one in your doctor's office. People love to browse while they wait. (Offer the receptionist a free gift in return for holding the orders for you). 7. Hand out lots of them on bowling night, or at the lodge meeting, or any type of club gathering. 8. If you're familiar with the neighborhood and feel safe, take a Sunday afternoon and go door-to-door. 9. While you're watching your child's soccer game, show catalogs to the other parents. 10. In fact, be sure to show the League Director. Again, you may end up with a lucrative fund-raising campaign. 11. If your job requires you to make deliveries to various homes or businesses, be sure to leave a catalog with the owner, receptionist, or Receiving Department official at each stop. (Again, you can offer a free gift, or even a percentage of total orders). 12. Hire a crew of kids to distribute brochures on car windshields in parking lots 13. Hire that same crew to hand out brochures at large sporting events, concerts, fairs, etc. 14. Take some with you to the beauty salon, gym, tanning salon, etc. and show them to staff and customers. 15. Ask if you can leave several catalogs in the teacher's lounges at the local schools. 16. Ask the Human Resources Directors at local companies if you can place catalogs in the employee lounge or lunchroom. 17. Approach merchants at local swap meets who are selling non-competing items. Ask if they would display your catalog and take orders, for a reasonable percentage 18. Do you have relatives living in different parts of the country? See if they would be interested in distributing catalogs using any of these methods, for a percentage, of course. 19. Make a deal with the local newspaper to insert your brochure. 20. Anytime you deliver an order, always stuff the order with additional catalogs and/or brochures. 21. At Christmas time, make a deal with the Christmas tree lots to let you distribute catalogs. Same with the pumpkin patches at Halloween. 22. Senior citizen communities are a great place to hand out catalogs. Many of the residents aren't able to get around as well as they used to, and appreciate the opportunity to shop at home. Extend a healthy discount, too; many senior citizens are on fixed incomes. 23. Many communities have Welcome Wagon services. Contact those service providers and get your catalog included in the Welcome Basket Certainly you may come up with many more ways to successfully distribute your catalogs and brochures. Any way you come up with is fine, as long as you get your material into a prospect's hands. Note: It's not legal to distribute sales materials by putting them into people's mailboxes. Darren Hendricks has been involved in marketing in one form or another since 1979. He has owned or co-owned 3 successful companies. He is currently owner of Far Horizons Home Based Business Program
MORE RESOURCES:
RealEstateMarketing.net Offers Industry Marketing Experts Free eBooks - RisMedia.com (press release)
Marketing - Google News |
|
|
|
RELATED ARTICLES
Chill Out With A Summer Time Marketing Plan Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up. Business Postcard Marketing: 35 Ways to Use It Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. Mailing Lists - Keeping it Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. Cook Up Something Special: How To Create A WOW Experience For Your Clients My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our final celebration was dinner at a restaurant chosen by my niece. The Seven Deadly Sins of Ineffective Nametags Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. Marketing Lessons From Apples iPod Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001. Large One? Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go. Distinguish Your Business From The Competition You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. 11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere! Whatever business you are in, either online or offline, you've got to constantly generate business/product ideas.If you've ever wondered how on earth those big corporations and companies generate wonderful and irresistible products plus powerful and revolutionary ideas, here are the 11 basic principle behind it all and the greatest of news is that it can be applied to any business. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. Assumption Based Marketing Vs. Fact Based Marketing One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea. How to Brief a Marketing Agency A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. Networking the Media The media is a business's absolute best friend. It is THE source of information distribution to the masses. Limited Time Only (Shh! Its A Secret) Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend. How to Promote Yourself Or Your Company Through Award Competitions There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting. Why Market Research Will Help Your Business Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted. How Testimonials Can Put You in the Spotlight If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule. Marketing Copy - Brand Identity Guru Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. Are You Ready To Research Your Market? Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.
|
| home | site map |
| © 2006 |
