| |
| |
|
Marketing Information |
|
|
|
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. Joint venture marketing involves two or more businesses combining their resources to work towards a common goal, and create a win-win situation for all parties involved. It's about partnering with another business to leverage on resources that your small business wouldn't otherwise have. While it appears to be more popular with online businesses, joint venture marketing is still implemented by offline businesses, and it certainly works just as well in the offline world. In fact, one of the reasons why many industry giants like Southwest Airlines are so successful is because they implement joint ventures. Doing joint ventures has many benefits, but I'll focus on the top seven benefits for small business owners. Here are seven reasons why joint ventures are the most powerful marketing strategy available to any business, and why every small business should be doing joint ventures: 1. You'll pay for results only When you place an ad or you rent names for a direct mail campaign, you still pay the publication or list broker, whether you generate responses or not. With joint ventures, you only give your joint venture partner a cut of the profits based on the sales made as a result of the joint venture. If no sale is made then your joint venture partner gets nothing. That eliminates potential losses. How's that for low-cost marketing? 2. You'll increase credibility Your joint venture partner probably spent years building a good reputation within their industry. They therefore have influence and credibility with their clients. By partnering with them, you'll be tapping into this resource. You can piggyback on your joint venture partner's credibility and shine in their glow. 3. You'll be adding value and getting more profits By endorsing products and services of great quality, you're creating new, hassle-free profit outlets for your small business. You'll also be offering your client base a larger variety of products and services. This means you'll be adding value to what you already offer, and increasing your profits at the same time. 4. You'll increase visibility You'll be exposed to new markets that you may not have been able to reach on your own. I strongly believe in dominating a niche market. However, I also believe that you shouldn't throw business away when it comes from other industries/sectors that can benefit from what you have to offer, even though you may not necessarily target that market. By doing joint ventures you'll easily get introduced to other potential markets, and this will in turn increase your visibility in the market place. 5. You'll build long lasting business relationships Through wise endorsements, you'll strengthen relationships with your clients and increase your network of business associates. This is great for future joint ventures, getting testimonials and other marketing opportunities. 6. You'll save time and money Joint Venture marketing is a very low-cost and sometimes even no-cost strategy. This enables you to protect your cash flow. You'll save time on production and save money on operational costs by offering your clients new products and services (from your joint venture partner) that you didn't need to create yourself. You'll also slash marketing and advertising costs by sharing these costs with your joint venture partner. 7. You'll survive any economic climate It doesn't matter if there's a downturn in the economy or whether the political climate is unstable. You'll survive all seasons and a slow economy? and even during wars, joint ventures will have you laughing all the way to the bank! Joint ventures can mean the difference between mediocrity and millions in a small offline business and any business for that matter. Start today by doing simple, short-term joint ventures and you won't regret it. Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved. Note: You are welcome to republish this article as long as the resource box at the end is included fully and unaltered. Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping small business owners who are struggling to increase their client base and are tired of earning mediocre profits. The tips in this article have been excerpted from her home-study program, "Joint Venture Profits For Small Business Owners." To learn more about this step-by-step program, and to sign up for your FREE copy of her revealing Mini eCourse, "The Easiest Way To Skyrocket Your Profits In 90 Days Or Less," visit http://www.profitdiva.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Trade Show Videos Need to be Planned A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems. Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. Promotional Marketing Products - Selecting the Perfect Item People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Is Your Company A Member Of The Community? One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. 10 Powerful Marketing Tips 1. Print your best small ad on a postcard and mail it to prospects in your targeted market. Where to Find Cheap Brochure Printing Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. John Kerry, Amazing Direct-Marketer! If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads.. The Advantage and Consequences of New Economy Marketing Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. Marketing Lessons From Apples iPod Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001. Use a Guarantee In Your Headline To Increase Trust Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. Twelve Places to Buy a Mailing List ©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. Does The Market Really Want It? At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Positioning For Success According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle. Produce More Sales from your Email Promotions - Part 2 Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. To Be Successful Sell to Wants not Needs My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car. How to Use Flyers to Increase Your Business What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. How Do You Know Your Clients Cant Pay More? "My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. People Do Business with People They Like People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on.
|
| home | site map |
| © 2006 |
