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Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. "Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price" is an example of an offer. To be effective, your offers must pass eight tests. Test 1. Is your offer specific? Test 2. Is your offer exclusive? Test 3. Is your offer valuable? Test 4. Is your offer unique? Test 5. Is your offer useful? Test 6. Is your offer relevant? Test 7. Is your offer plausible? Test 8. Is your offer easy to acquire? Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. (http://www.sharpecopy.com), Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters.
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