| |
| |
|
Marketing Information |
|
|
|
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads... then listen closely! I know nothing about John Kerry, and I know even less about his running mate, John Edwards. But, I do know this: They've got one heck of a smart marketing team on their side! Check this out: Before John Kerry revealed who his running mate was going to be, he announced on his web site, if you "signed up" to be on his e-mail list... he was going to tell you his vice-presidential running mate selection... several hours before he made his "official" announcement to the public. Do you know what John Kerry was doing, by giving you this "incentive" to subscribe? He was using a good old-fashioned 2-step lead generation selling formula, to add qualified prospects to his mailing list. Just think about it: Political parties, like any other business, can't do anything without supporters. And for the most part, unless you're politically-minded and politically involved, you're not going to be surfing around John Kerry's web site in the first place, right? You see, John Kerry didn't want your e-mail address just so he can tell you who his running mate was going to be... he wants your e-mail address so he can send you a consistent flow of marketing messages. He wants to "drip" on you periodically. Because the truth is, you don't become an asset to the Kerry campaign just by "visiting" his site -- you become an asset to them if they can stay in constant contact with you, sending you marketing messages... getting you all fired-up to vote for him... and hopefully, getting you to... Donate Money! What else were you thinking, he wants you to come over and watch the Golf channel with him on Sunday afternoon? Anyway, there's an important lesson in this, for smart direct-marketers like you... to learn from John Kerry and his team. And here it is: Remember... your prospects aren't visiting your web sites... they're not reading your display ads... and they don't register to be on your e-mail list, unless they're... Interested in what you're selling! It's true! Whether you're selling political party beliefs... furniture... or hearing aids, people won't "sign up", unless they want some of what you've got. So how can you use this to generate qualified leads in your business? Well, let me give you a real-life example of a company that's had an incredible history of using direct-marketing to create fiercely loyal customers who are simply starving for more product, and... it's in an industry where you wouldn't think you'd have such strong direct-marketers, to boot. Remember the rock band, "The Grateful Dead"? The Grateful Dead's web site, www.dead.net, is incredibly well-run and consistently marketed. Here's what they do: Whenever a new CD is going to be released (which seems to be about every 2 to 3 months), you get an e-mail message notifying you in advance, and giving you a chance to "pre-order" this new CD. But that's not all -- usually, each pre-order comes with an additional CD, that's commercially unavailable -- meaning, you can't get it anywhere else. The only way you can get this additional "FREE Bonus CD ", is by ordering your CD from their website. So you see, this offer does two things: First, it's a compelling offer. Getting a FREE Bonus CD (which is usually a live concert recording, or some studio out-takes -- and they're always good) gives you a ton of incentive to order directly from them. And second, the Dead's record company makes a heck-of-a-lot more money selling to you directly, instead of through one of their distributors or affiliates. Could the Dead's offer be improved? You betcha. See, they're really not giving you a powerful reason to "act now". In other words, you can wait until the CD comes out, or wait a few months from now, and you'd still get to take advantage of this offer to get the extra "FREE Bonus CD". They should offer you one extra thing, like maybe a FREE set of stickers, or another FREE CD, "if you order sometime in the next 10 days"... or "if you order by the "18th of April"... or "if you're on of the first 1,253 people to order"... or something like that. But by-and-large, they do a much better job of marketing than most businesses. And they do it consistently. And even if you're only a semi-decent marketer, doing something... and doing it consistently... is bound to put a nice little bundle of money into your pockets. So whether you're selling candles... or psychic readings... or business opportunity packages... you can use these exact same techniques to make more money for yourself in your business. P.S. Next week, I'm going to reveal another lead-generating selling formula, that can make you a fistful of dollars. It's exciting... and it's a lot of fun to use... but it's often over-looked. It has to do with Radio Shack... furniture stores... and Clarissa The Goat! P.P.S. Just kidding about the goat. Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Really Get Your Customers What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to. Youre Halfway There!...Or Not Part 1 The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track. Starting Small Business Promotional Campaigns So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Design Direct Mail Postcards Back-to-Front to Boost Response Rates Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result. Tipical Mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:1. The desire of immediate successLaunching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base. Small Business Marketing Tip - Focus on a Niche or Target Market I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. Why Do You Need to be in the SERPS? Why does your business need to be in the Search Engine Results Pages (SERPS)?Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. You Must Get Going If You Want To Get Growing For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't. How Testimonials Can Put You in the Spotlight If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule. Positioning For Success According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle. When Designing Postcards, Aim for Refrigerator Door Mindshare If you want to design effective marketingpostcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door. Dont Advertise Your Business - Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Produce More Sales from your Email Promotions - Part 2 Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people. Finding a Brochure Printing Company A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. Use The Neglected Weapons In Your Marketing Arsenal Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory. Nine Advance Networking Skills for Seasoned Networkers A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone's excitement. Niche Marketing: The Affiliate Angle If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business. Why Market Research Will Help Your Business Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted.
|
| home | site map |
| © 2006 |
