| |
| |
|
Marketing Information |
|
|
|
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant. But not all radio ads are created equal. Too often, they're wasted on "name recognition" spots that have to be run over and over, only hoping to produce a positive impression in the audience's mind. Eventually they promise you more business, but nothing you can trace. There is a better way. When done right, radio can be one of the most potent weapons in your marketing arsenal. Here's how: 1. Never let the radio station write your ads. They're usually very nice people, and good at the job of selling radio advertising. But they're generally not trained writers. At best, you'll get a decent ad that sounds like everything else on their station. At worst, you'll get a lousy ad. If you're going to do radio, do it right and hire a professional copywriter. 2. Tell a story. Radio is powerful because it is an intimate medium. It's often listened to when someone is alone, such as when driving to work. It can easily arouse the emotion that leads to sales, and the best way to do that is by telling a story. Create a humorous conflict that is solved by your product or service and have it acted out. Story-based commercials get consistently better results than traditional announcer-based ones. 3. Stick to one idea. 30 -- or even 60 -- seconds is not a lot of time. Spend all of it on one idea or benefit. Any more than that just confuses your audience. 4. Give a clear call to action. You won't get results if you don't ask for them. Tell your listeners what it is you want them to do, whether it is visit your store, call you or visit your web site. Whatever else you do, don't leave this step out. If you don't ask your audience to do anything, they won't. These ideas can not only super-charge your radio ads, it's possible they will save you money as well. Because a well-written ad will generate more response without having to be run as much. Try it and see! Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room. 5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing! In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities. Burnout Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. Direct Mail Leads - Brand Identity Guru Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. Make More Money with Marketing Metrics Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors. 13 Lessons in Marketing, Super Bowl Style Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. 10 Reasons Why Businesses Fail at Marketing. 1) They don't fully understand it.Perception: Marketing is advertising. Why Most Marketing Videos Dont Work Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. What to be Successful? Marketing Makes the Difference When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. Getting New Clients - When Only a Few is More Than Enough Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. 30-Minute Marketing Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Costly Web Copy Pitfalls One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Sales Resistance on the Rise Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. Referrals - How to Get Them Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you. How To Choose a Qualitative Research Market Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size, must be great places in which to conduct qualitative research or so the common thinking goes. The 30 Incredible Ways To Sell Your Products Now and Sell More How to sell more and sell quickly online for your products and service? Here is the long list for your reference. 1. Pay for Performance Pricing Models for Search Engine Optimization I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. How to Up-Sell Change As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Why Do They Buy? A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects.
|
| home | site map |
| © 2006 |
