| |
| |
|
Marketing Information |
|
|
|
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales. Like them, you may not be too keen on making cold calls and selling your product or service but you DO need new customers and lots of them. You might be thinking - "I have customers and as long as I keep them happy things will be okay." However, I hate to tell you - but no matter how good your product or your service is, you will lose customers. They'll either leave the area; they'll die, they'll go out of business themselves or just decide to deal with somebody else. So you need to find new customers just to stand still. However that's not why you're reading this - you don't want to just stand still you want to find lots and lots of customers. To do that - you've got to get in the right mindset; you've got to think like a successful - "Marketeer." You need to think about #1 -Your Target Market; who do you want to do business with and what is the best way to make contact with them. Think about your existing customers and think about how and why they do business with you. #2 What Problems do your customers have; what challenges do they face that could be solved by your product or service? #3 What Solutions do you offer; how will your customers benefit from dealing with you? #4 How can you Prove what you do; what evidence, references testimonials can you produce to influence a prospective customer. #5 What is it that you do that's Different; what is your unique selling point that differentiates you from other businesses. Every day you need to allocate time to marketing your product or service. DO NOT fall into the trap of saying - "I'll do it tomorrow, I'm too busy today." Overall, you need to spend about 20% of your time on marketing. There are many failed businesses that had a fantastic product or service. However the majority fail because they didn't spend enough time marketing. That is not going to happen to you because you are "The One Marketeer." Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to - get customers to come to you . Click here now http://www.howtogetmoresales.com and http://www.alanfairweather.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Have Something Good To Say If you don't get this right, you can just forget about everything else.. Defining Moment Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. The First Rule of CRM for Financial Services Things have to change. Cross selling is not going to happen simply by installing new CRM technology. The Most Important Marketing Principles of All Time As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. Value Proposition is the Key to Success Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success. Stay in Touch with Leads and Get More Closes How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot. Marketing to Women -- Can I Buy You A Clue? A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Connecting With Your Clients Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. Four Keys For Successful Foundation and Corporate Fundraising Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors. Youre Halfway There!...Or Not Part 1 The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track. Direct Mail Formats: How to Choose the Right One for Your Next Mailing Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you'll be irritated to know, is clear. It depends. Always On Stage - 3 Quick Tips for Trade Show Exhibitors Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage. Good Marketing Pays for Itself Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. Whats Your Marketing Weak Link? Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Niche with Passion and Reap Your Financial Rewards One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them. Ditch Coupons Before Customers Ditch You Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts. Write Better Web Content If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Future of Marketing Part 2 In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc. Three Simple Keys Will Make Your Customers Stick Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales.
|
| home | site map |
| © 2006 |
