| |
| |
|
Marketing Information |
|
|
|
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool factor' of 300%! Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one. This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Yes, they are cool, yes, they (themselves) are not that expensive, but without a well done message, or purpose, they lose the 'cool' effect very quickly. The point is to keep interest, no matter what your selling, or announcing, or rolling-out. Anyone can get online and find a dozen CD replicating firms pretty quickly. What you really want to find is a pro- fessional consultant that can assist you in putting it all together, making it all work, and keeping it interesting. This presentation is what will make the CD card become a success (sizzle!). The CD cards are not your real expense (under $1 each), it's the chosen platform and presentation you care to deliver and how. Let's look at some ideas... One of the first things you should consider is that the presentation have live links to it's major content. In this way, we can constantly keep our site pages updated and the CD remains usable (not outdated). When loading, you can choose to have a permission based icon burned onto the user's Desktop that links directly to your website (and even ask permission). You can make special offers that can be retrieved at your website. You can use them for your next huge Tradeshow, Product Announcement and Roll-out. How about your Corporate Year End Results? These cards can hold different capacities (MB's), and come in many shapes. You can create a custom shape, but that adds heavily to the investment (there are plenty of shapes available). You can fit audio, video, and most content within this form factor. The popular interface is currently Flash? or other Macromedia? applications. They are fast, allow complete creativity, and interface well on both PC and MAC platforms. If you have a Flash? specialist in-house, then you can save money in the creation process. Now you should take the major goals of the CD and layout a Storyboard that accomplishes those goals. We have a lot of flexibility here, we have audio, sounds, voices, music, and we have animation, video, and links to more information. This should be your interactive TV commercial. Besides, the CD ROM's, we keep a copy of the commercial on our website for the benefit of the people who didn't receive a CD card. They can view our webfomercial from online too! Use your logo prominently through-out your presentation (branding). Keep your messages and information focused, always restating the benefits. Know your audience! especially if this CD Project is directed at a specific market segment. Create the environment with that audience in mind, not what desk executives like. The image on the cover of the CD is completely flexible as well. You can use a photograph, a screenshot, or a combination. The image resolution has improved dramatically in the past 3 years. Use or create some of your "best stuff" for these CD projects, it is worth it. You can also pay for plastic sleeves that each CD has been inserted in-to (you want these). It makes them very easy to mail. Consider that image, you receive one in the mail with your Christmas card from the company. Maybe you ship one out with every order for a month..? It really depends on what you want to accomplish. Spend the time to come up with the concepts necessary in having a successful campaign. Written by and Copyright © Scott Sedwick Scott is the Founder and Sr. Internet Marketing Specialist for Hyperformance Media, Inc. a website marketing firm located just outside of Chicago, IL. since 1996. Specifically, he has over 24 years of sales and marketing experience and accomplishment in the computer industry. Written by and Copyright © Scott Sedwick http://www.hyperformancemedia.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Do You Have This Important Tool in Your Marketing Arsenal? Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Getting the Maximum Marketing Mileage Out of Your Nametag As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Simple Marketing Strategies Versus an SEO Line of Attack! Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. The Top 10 Ways to Market your Business or Professional Practice Without Networking While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. 50 Benefits Of Joint Venture Marketing What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about . Limited Time Only (Shh! Its A Secret) Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend. Marry Your Marketing Plan Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Get FREE Web Tips From Your Competition I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. Boost Profits: Market to the Gay Community Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. Your Marketing - From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick road. Becoming The Obvious Choice In A Sea Of Competition Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years. The X Factor So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10. What Does Marketing Mean? You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Making Networking Work Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Why Great Companies Survey: Martian Logic! If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan a strategy accordingly. There Are Benefits... And Then There Are Benefits Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns. Work Backward And Make More Sales! It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. FREE Means MORE Business Why give freebies?We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services.
|
| home | site map |
| © 2006 |
