Marketing Information

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)


Used the right way and with the right audience, postcards often outperform their mailbox "competitors" in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here's why postcards are so effective.

QUICK
Postcards are quick to produce. You have only two sides to write on, two sides to design. And part of one side is taken up with the address and postal indicia. They are also quick to print and mail.

AFFORDABLE
Direct mail postcards are the cheapest of all the direct mail formats next to unaddressed flyers (unaddressed flyers require no stamp). They are cheaper to write and design, and cheaper to print.

NOVEL
Check today's mail. You likely got a number of letters, maybe a flyer or two. Maybe a self-mailer. But you likely did not receive a postcard. Postcards are more rare, and, for that reason, they are a wise choice if you want to stand out in your prospect's mailbox.

IMMEDIATE
The greatest challenge facing direct mail copywriters like me is persuading strangers to open our packages. One great benefit of postcards is that there is nothing to open. They land in the mailbox with no clothes on.

CONCISE
Postcards do not give much space for you to sell, so they force you to make your strongest selling promise right away, make your offer, and then ask for the order. That means they do not waste your prospect's time, but deliver your sales message without delay. They are so quick to read that some prospects read both sides of the postcard before deciding to act on your pitch or pitch your card.

ABOUT THE AUTHOR
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using creative business-to-business direct mail marketing. Learn more about his services and sign up for free weekly tips like this at http://www.sharpecopy.com/newsletter.

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).


MORE RESOURCES:

Album Creative Studios Tailors Big Brand Marketing For Small ...
MarketWatch - Nov 21, 2008
After establishing a strategic and visual foundation, Album provided the marketing and sales tools needed to launch their brand, including catalogs, ...


San Diego Union Tribune

Local retailers counting on regular shoppers, not pricey marketing ...
Beaumont Enterprise, tx - 5 hours ago
Many are opting not to tackle expensive holiday marketing campaigns to boost store traffic during the holidays, and instead said they are relying on regular ...
BLACK FRIDAY GUIDE: ONLINE Newsday
Holidays have retailers boxed in Minneapolis Star Tribune
all 121 news articles


Multichannel News

HBO Laces Up Marketing Gloves For PPV Bout
Multichannel News, NY - 4 hours ago
“We have an unprecedented marketing effort,” said Arum, adding that “you only can do this level for a mega-event but for these blockbusters this effort is ...


REGIONAL BUSINESS NEWS: Agridata awarded ... Anchor Marketing ...
Grand Forks Herald, ND - Nov 21, 2008
Anchor Marketing, Grand Forks, was awarded a 2008 American Graphic Design Award by Graphic Design USA, a national news magazine for graphic designers and ...


Saturday Interview Hoping to Sell the Emotion of Love (and Rings)
New York Times, United States - Nov 21, 2008
While these are especially gloomy times for retailers, Mr. Goldberg says his company’s marketing campaign, which focuses on the emotional aspects of its ...


/ CORRECTION - Accessories Marketing, Inc.
MarketWatch - Nov 21, 2008
Accessories Marketing, Inc. is the leader in flat tire prevention and repair. The Slime brand sealant is the most widely distributed liquid sealant in the ...


Nonprofits can be considered for free marketing services
Pensacola News Journal, FL - 3 hours ago
Through the GoodWörks program, Ideawörks will award a year's worth of marketing services to a small local nonprofit that needs to build awareness of its ...


Arizona Marketing Firm Adds New Client
PR Web (press release), WA - Nov 22, 2008
Marketing Partners, a Phoenix-based marketing, marketing branding, advertising and public relations firm, has added CFS Mortgage Corp. to its client roster. ...


BBC News

Anheuser-Busch's sports marketing chief to retire
CNNMoney.com - Nov 17, 2008
NEW YORK (Associated Press) - The vice president of global media and sports marketing at Anheuser-Busch Cos. Inc. will retire at the end of the year, ...
Will Anheuser-Busch InBev burnish the Budweiser icon? St. Louis Post-Dispatch
Peacock names AB’s US business leaders Bizjournals.com
Sports Marketing Guru Tony Ponturo Leaves Anheuser-Busch CNBC
Wall Street Journal - St. Louis Post-Dispatch
all 637 news articles


Research and Markets: Marketing Research and Analysis of the ...
MarketWatch - Nov 19, 2008
... has announced the addition of the "Marketing Research and Analysis of the Elevator Equipment Market in RF, 2005-2007" report to their offering. ...

Marketing - Google News

home | site map
© 2006