| |
| |
|
Marketing Information |
|
|
|
Corporate Cleavage
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". There is business science in "them der hills", namely the division or splitting of something, and last but not least, "the hollow visible between the breasts of a woman wearing a low cut garment". Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right? Why mess up such a beautiful word as cleavage by coining a new term, "Corporate Cleavage"? Well, if I am not thinking about "my wife's cleavage", I am definitely always focused on business. The two words together can describe a business or corporation in such an accurate way. For the mean time think corporate exposure or effective marketing. A corporation these days doesn't want to cross the line and expose too much, or too little, about their business or product. They simply want to get just enough exposure, to get enough interest to keep the shareholders happy. Are you noticing the similarities? "So where does the division or splitting of something come in to play?" Great question, glad you asked. I will assume that there are two parts to every business. There will always be a product or service that is accompanied by a sales and marketing strategy. I believe the division between product and sales is very important. The closer together these two parts of a business or corporation can theoretically come together, the better the results. The farther the divide or split between service and marketing, failure becomes eminent. "Corporate Cleavage" exists in every business today. Expose too much and you may damage your business to the point of no return. Then there are those that believe too much exposure or bad press?sorry Janet Jackson, is never a bad thing. Also ensure there isn't a great divide between the product or service you are selling, and the sales and marketing strategy you use. Listen to the Beatles song "Come Together" for additional advice. Either way, ensure your business is mindful of the low cut garments it wears. by Lee Raito, CFP, FMA Co-Author of Business Sexcess Business and financial expert Lee Raito is a Certified Financial Planner and Financial Management Advisor from Canada. Lee has teamed up with US based Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business. http://www.BusinessSexcess.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper. Target Your Share of the 50-Plus Market It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. Receiving a Brochure Printing Quote Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. Communication Breakdown - Dont Let It Happen To You Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go. Four Essential Marketing Plan Components Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Features and Benefits Brainstorming This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www. Competitive Research and Google It all started out with an email message: "I am starting a new one of a kind company .. Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Do You Really Know Your Prospect? I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do. Three Simple Ideas That Increase Profit? FAST! Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. Take the Test: Do Your Marketing Materials Really Grab Attention? Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length and answer the following questions:1. Improving Lead Generating and Conversation Rates: Think Like a Farmer John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. What You MUST Understand About Your Web Numbers Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about . A Successful Solution: 10 Things to Consider A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Knowing When To Charge More and To Charge Less More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. The Secrets of? A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you.
|
| home | site map |
| © 2006 |
