| |
| |
|
Marketing Information |
|
|
|
Your Elevator Speech - Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do? Every great elevator speech needs to answer these key questions: 1. Who am I? (introduce yourself) 2. What business am I in? 3. What group of people do I service? (be specific - do you have a niche?) 4. What is my USP (Unique Selling Proposition)? What makes me different from the competition? 5. What benefits do my customers derive from my services? Instead of saying this: Hi - I'm Jean Hanson and I'm a virtual assistant. A virtual assistant is an off-site administrative assistant . . . (yawn) Say this: Hi - I'm Jean Hanson and I'm a virtual assistant. What I do is give my clients more time so that they can grow their business and make more money! Here are some ways you can enhance your introduction: -= A good elevator speech needs to be practiced so it rolls off your tongue and sounds perfectly natural. You may feel funny about doing this at first, but try practicing in front of a mirror. Also practice your speech in the car on the way to the event. -= Project and speak clearly, but don't drag. Talk with confidence, pride and enthusiasm. Display your passion for what you do. -= Use clean and simple language your audience can understand. Don't use a lot of technical jargon. -= Have at least a couple versions of your speech. Many people belong to weekly networking groups, so having several different ways of talking about what you do keeps it interesting, so they don't hear the same thing every week. -= Personalize it. Use personal stories your audience can relate to. -= Use descriptive words; paint a picture, using hearing and sight. -= Tell them how you solve your customers' problems. Give an example of how you recently solved a problem for one of your clients. -= Talk about Benefits, not Features. -= Answer their unspoken question - Why should I do business with you? -= Eliminate the risk of doing business with you (maybe you could offer 2 free hours of service, or 100% money back guarantee). -= And finally, answer this question for yourself: What exactly is the role of my business in the life of my customer? Jean Hanson is a Certified Professional Virtual Assistant. Discover how partnering with a virtual assistant will give you more time to do the things you love to do! Visit her at http://www.vaofficesolution.com. Jean is also the author of the eBook, Virtualize Your Business - http://www.virtualizeyourbiz.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Create Free Internet Buzz with Your Workforce There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. Top 10 Dos and Donts for an Effective Business Referral Network! Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Top 5 Kick Butt Marketing Requirements Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer - but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. Marketing Your Franchise Online Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Fundraisers - How to Raise Twice the Money With Half the Sweat If your members, parents or donors wear clothes, watch t.v. The 5 Musts of Marketing For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"After years of witnessing this reaction, and learning a bit about modern marketing, I'm starting to understand why traditional marketing is perceived and experienced as a necessary evil and avoided like a root canal. How Nearly Going Broke Taught Me The Value Of Niche Marketing If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products. Does The Market Really Want It? At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Identify The Ideal Target Audience With These 5 Tips Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people. How To Bond With Customers So That They Stay With You Longer How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one. New Years Planning Critical Success Factors New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. Voice Mail Can Be Your Buddy Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. It Takes Two - How to Cultivate Profitable Alliances "Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. A Guide to Brochure Printing Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool. Whats Your Marketing Weak Link? Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Where to Find Cheap Brochure Printing Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Viral Marketing Viral marketing involves the use of surf-exchanges, and if you don't know what a surf-exchange is, its a site that you can join, often for free, and exchange web page views with other members.You submit the website you wish to promote, and then you usually get a 'start page' that you load into your web browser and you start to view other web pages. The M-Word It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice. Who is Your Perfect Client When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Incentives For Customers? Whats New? Lost & Found for the 21st CenturyHere in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult.
|
| home | site map |
| © 2006 |
