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Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you. Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a "successful" or "effective" fundraising letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now but repels a donor forever. Successful fundraising letters take the long-term approach, knowing that donors need to be nurtured and educated over time. So here are some things that all successful fundraising letters have in common. Include as many of them as you can in each letter you write. 1. Is personal 2. Is conversational 3. Is addressed to a person by name 4. Describes the case for support in human terms 5. Is donor-centred 6. Asks for the gift 7. Educates donors 8. Appeals to the heart About the author © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
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