| |
| |
|
Marketing Information |
|
|
|
Terrific Titles, Happenin Headlines
You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose. Believe it or not, a bad title or headline will turn your prospects away quicker than bad breath. When you're trying to promote a business, product, or yourself, you need people to stick around long enough to hear your sales pitch, right? Well, a bad article title or sales letter headline will turn people off before they (or you) even realize what's happening. When you're looking for interesting articles for yourself or your ezine, what's the first thing you read? When you receive a sales letter in the mail, what do look at first? When you stop to think about it, your title or headline is your very first opportunity to make an impression on your prospects. If that impression is a positive, creative, and exciting one, you're off to a very good start. Similarly, if that first impression is boring, worn-out, or confusing, your prospects probably won't even bother reading beyond the first line. Before you start writing, think about your audience. No matter who they are, titles should flow from the lips easily, and give readers some idea of what they'll learn by reading on. At the same time, they should be short enough to be memorable. Energizing a wimpy title can be as easy Kindergarten, if you'll just think back that far. Remember when you learned about rhyme? Well, rhyming is an essential tool for writing headlines and titles. A rhyming title is catchy, and fun, almost compelling your audience to keep reading. Rhyme isn't the only useful titling tool. Alliteration is a great way to dress up a plain-jane title. Alliteration is the repetition of a particular consonant sound at the beginning, end, or middle of two or more words (i.e. terrific titles). An alliterative title is easy to say, easy to remember, and just plain fun to read. A good title or headline gives your audience the idea that your article, sales letter, or other copy is going to be a great read, which is an absolute necessity if you want your first impression to lead to a second chance. CheapWriting.com is back with lower prices! Visit us for affordable sales copy, ads, web copy, press releases, and more! Powerful writing and great service at discounted prices you'll love! Visit http://www.CheapWriting.com.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Benefits of a Marketing Plan What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about. Your Company Need More Marketing? Or Just Better Marketing? Many sales problems can be solved by improved marketing. Selling harder is often not the solution. Creative Online Marketing For Salespeople and Business Professionals New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales. The Five Most Common Joint Venture Marketing Mistakes To Avoid Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone. Why You Buy, Part Two More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested would drive across town to save $10 on a $20 item, for example, but not to save $10 on a $500 item. The lesson for sales people? If you won't lose a sale on a thousand-dollar couch over $10, sell the other benefits of the couch in your sales pitch. Direct Mail - Dont Assume, Just Test and Track Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. Sell Your Name, Not Your Product Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers". Marketing Got You Stumped? It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working. The Forgotten Market There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. Top 7 Ways to Get Your Products in the Hands of Celebrities Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. Deceptive Marketing and Procrastination Procrastination is every marketers worst nightmare.This applies on three fronts. Advertising Campaigns That Get Results "Advertising doesn't work." I hear it from my clients all the time. What the Heck is a Campaign and Why Do I Need to Do One? Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes?Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business. Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Whats In a Business Card? Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. The Value of a Good Sales Letter! Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material. Packaging Trends You Cannot Overlook (part #1): 1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. 3 High-Impact Fixes For Your Marketing Woes How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc.
|
| home | site map |
| © 2006 |
