| |
| |
|
Marketing Information |
|
|
|
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity: There are 3 ways to grow any business. Just 3: - Get more customers - Get more from each sale - Sell to each customer more frequently. That's it - everything else boils down to some variation of these 3 activities. Most owners and managers want to grow their business. Most of them concentrate exclusively on getting more new customers. Odd really. There is lots of marketing research that is pretty consistent in pointing out that it costs somewhere between six and twelve times as much to get a new customer as it does to sell to an existing customer. And once you have a customer it is generally pretty straightforward to get them to buy from you more often. What's that? Your business is different. You sell a one-off product. There's no way to get customers to buy more often. Maybe so. But I don't think so. Here are 35 ideas for you to stick in your brainstorming pot, stir for a while, and then see what comes out at the other end. Customer focus 1. Actively market to your existing customers 2. Listen to your customers - deliver what they want 3. Keep Customers Informed 4. Start A newsletter 5. Superior Customer Service 6. Target Profitable Customers 7. Over deliver On your Promise 8. Priority hot line for most profitable 9. Active Customer Relationship Management Business Model 10. Target a Specific Niche 11. Look for niches within niches 12. Use Service Contracts 13. Back-End Selling 14. Pre-Sell After First Sale 15. Joint venture marketing Reward Customers 16. Establish A Frequent Buyers Club And Card 17. Find Out Everything You Can About Customer 18. Competitions 19. Previews 20. New Offers Every Week, Month 21. Personal letters 22. Reminder Schedule 23. Outgoing Calls 24. Private Unveilings 25. Master the Art Of Saying Thank You 26. Sell the Experience As Much As The Product Promotions 27. Statement Stuffers 28. Bag stuffers 29. Discount vouchers 30. Bring A Friend Free 31. Surprise Offers 32. Appeal to the emotions 33. Make Your Customers Feel Guilty 34. Direct Mail 35. Target advertisements for existing customers Now I hope you have found something in this list to get your creative juices flowing. But I regularly come across businesses that claim to have one shot products. Most recently I had a high class kitchen design and build company telling me that none of these things applied to them. They build solid wood kitchen units, equipped them with the best possible kitchen equipment and expected the kitchen to last 20 years or more. Now I don't know what the figures are like in the rest of the World but in the UK people move home, on average, every 4.7 years. Keep in touch. They just might buy from you again. And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home. Could you do some joint venture marketing with another, non-competing, home improvement company? Look around. You will find plenty of other companies that would love to be able to market directly to your customers. Sure, you are not marketing your own service - but does that matter? If you work a deal with another home improvement company they are certain to pay a commission for each of your customers that buy from them. Still not convinced? Contact us - we like a challenge. Keith Longmire is the owner of JKL Business Growth Solutions. JKL specialises in bringing main stream business improvement and marketing solutions into the reach of smaller businesses. The Business Growth Solutions web site is designed as a source of information for all matters to do with Small Business Development
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
10 Simple Ways to Boost Your Sales IMMIDIATELY! Alright you've got yourself a nice website with a great design and a good steady traffic coming in.. How You Can Make Money From Competitors Easy Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. You're In Charge. Now What? For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. Full Color Postcard Marketing: 7 Reasons Why They've Become the New Direct Mail The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can easily fit the bill if you send one every month or so. How Your List Affects Postage Costs HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect. Mobile Marketing a New Age Strategy More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Produce More Sales from your Email Promotions Five Ways - Part 1 Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. Wealth Knowledge & Power - Lost Secrets From Ancient Masters Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. A Guide to Brochure Printing Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. Marketing Worksheet Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services. Limited Time Only (Shh! Its A Secret) Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend. The Magic of Keep-in-Touch Marketing Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Get More Clients From Networking - Follow The Rules Of Dating! If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on your computer. How Price Gouging Can Hurt Your Business "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. 10 Steps to a Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. How to Really Get Your Customers What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to. The Secret to 100% Success With Your Marketing There's a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you'll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces. 8 Instant Ways to Create Consistently Successful Marketing Campaigns It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.
|
| home | site map |
| © 2006 |
