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Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does to access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $2 million a site is doing in domestic sales, they're leaving another $1 million on the table in international sales if they're not making themselves easily available."
There are two types of translation: Is machine translation right for your marketing materials? "Free online translations, is, well...free-the cost is right, but can you live with the quality?" is a short, informative works on machine translation (MT). Read it before continuing. Consider this recent headline from the Yahoo! Odd News section (2005-07-05)-"The Wurst museum in the world?" You guessed it-it is not a bad museum but one dedicated to...German sausages! If your marketing materials are rich and descriptive, and for external consumption, then machine translation (MT) is not an option. Commission a professional translation service, and put human translators to work on your marketing materials. Selecting the right professional translation service can be just as frustrating as selecting the right type of translation for your project. Do you go with a professional translation service provided by a translation company, a translation agency or a free-lance translator? Review the requirements of your translation project. Now ask yourself "What is the right professional translation service?" "Free Online Translations Guide-Professional Translation Service" provides a check list that is helpful in determining what translation service should be entrusted with your marketing materials. While the list is not exhaustive, it will guarantee that you get the most value for your investment in translation in terms of cost and quality. Establishing a criteria list provided the basis for determining what the right type of translation, and what the right professional translation service, is for your translation project. Now, before you hit the search engines, guarantee the success of your translation project by taking a few more minutes to truly prepare (peace of mind; priceless!). Read "Buying Online Translations Tips and Techniques." And that is it-it is that simple! Translating marketing materials will ensure that your international e-commerce strategy speaks "German," will ensure that your shopping cart makes it to the checkout counter, and will ensure that no money is left on the table. About the Author:
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