| |
| |
|
Marketing Information |
|
|
|
The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)
Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that's your opportunity. According to direct mail consultant Allyn Kramer, there are five "hot spots" in your direct mail packages where readers look first. Here they are, in order: 1. Outside envelope Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.
---- © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. How Simple, Small Changes Can Add Real Money To Your Pocket I want to share with you a story. This story happens everywhere and everyday in America . Mailing Lists - Keeping it Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. Getting More From Your Customer We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising - attracting and reminding customers through promotions. 5 Ways to Market for Immediate Results Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you're thinking, there's no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. Direct Mail Personalization A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. Want To Impress Customers, Win Clients and Influence People? Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that look like traditional sports trading cards and play interactive video, triva, bios, stats, music, as well as desktop goodies? No? Then ask your kid. Give me a Referral any Day - the Power of Networking I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. Ready, Aim, Fire...Oops...Wheres The Target? Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Networking: The Cost of a Connection "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper. Online Advertising Versus Traditional Media Advertising Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. Contrarian Marketing at Benettons Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U. Bridging the Chasm from Lead to Loyal Customer Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully placed step after another, using aluminum ladders strung end to end. For me, just the thought of it is enough to cause an anxiety attack!There is a similar chasm between your product or service and your potential customers, even if it is only in the potential customers' mind. Basic Brand Building A brand is the essence of who you are. The more powerful the brand the more memorable you will become.
|
| home | site map |
| © 2006 |
