| |
| |
|
Marketing Information |
|
|
|
Full Color Postcard Marketing: 7 Reasons Why They've Become the New Direct Mail
The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money? A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that when they require something your business sells, you are the first one they call. Plus, they work hard for their money, because: 1. They are very inexpensive to produce compared to other direct mail marketing tactics. A letter, folded, stapled, stuffed into an envelope and mailed costs a lot more time and energy than a two sided, small piece of cardboard with the address and stamp pre-printed right on it. 2. Postage is a lot cheaper when mailing postcards, especially if you are doing a bulk mail out. 3. Full color postcards can be sent quickly - as quickly as regular mail, and may even get there faster because of their size. 4. Small or large full color postcard mail outs cost about the same, unlike full blown direct mail pieces, which can cost dramatically less as the numbers increase. 5. People are less likely to throw away a full color postcard then a direct mail marketing piece. Even if they only glance at it, if they are in need of your services, you've gotten farther than the letter that never even got opened. 6. More versatile than a letter, a full color postcard can be whatever you need it to be: casual, formal, sales pitch or welcome to the area! 7. Full color post cards can be used for customers to send back interest. You've probably noticed these types of cards in your favorite magazine: a postage paid postcard that is already filled out with your personal information, so all you have to do is tick a box or two, and put it in a mailbox. Because it's easier and simpler for your customer to use, it's bound to be used more often. When it comes down to it, full color postcard mailings are an excellent way to get the attention of new and existing customers at a fraction of the cost, with a usually a larger response rate. Just make sure to send out full color postcard mailings frequently, and over an extended period of time, to reap the most rewards possible. Chris Burns has developed many successful postcard mailing campaigns and continues to oversee the operations at American Profiles Mailing & Telemarketing List company. Providing telemarketing lists to the direct marketing industry since 1996. A full service mailing & telemarketing list company with over 40,000 lists available. http://www.americanprofiles.net Online counts and orders 24/7 http://www.mailinglistsusa.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Competitive Research and Google It all started out with an email message: "I am starting a new one of a kind company .. Marketing to Success on a ZERO Budget TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when I don't have any money?'?. Mailing Lists - Keeping it Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. Timing and the Right Product Will Make Your Dreams Come True Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. Motivating Your Target There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. Let Your Survey Write Your Business Plan Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. Marketing Strategy - Whats Your System? Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them. Key Marketing Questions - Planning Your Marketing Campaign So you started a business. How's it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. More Marketing Dope Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Getting Your Services Used Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them as that much better than other professionals offering similar services. 10 Powerful Marketing Tips 1. Print your best small ad on a postcard and mail it to prospects in your targeted market. How to Use Flyers to Increase Your Business What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Five Most Common Mistaken Beliefs About Joint Venture Marketing Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?Here's a partial list of the most common mistaken beliefs about joint venture marketing. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. Marketing Gurus : Do You Need One? Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. Send Postcards To Save Money and Cut Through E-mail Clutter Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. The Beginners Mail Order Opportunity Guide The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is. Down To The Wire When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing.
|
| home | site map |
| © 2006 |
