| |
| |
|
Marketing Information |
|
|
|
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and understand the needs of the people you are selling to, or you'll get poor returns on your efforts and investments. In regards to the forums, If you want others to read your post, then read and respond to the posts of others that relate to your interests. Learn about what people in your business are looking for. Listen to their needs and then respond where you can genuinely assist in providing what they REALLY need. You will be successful A perfect example can be seen in this situation: When I was a Retail Key Accounts Manager for a fortune 500 company, I sold in hundreds of thousands of dollars in promotional products monthly, to chain stores i.e. Walmart, K-Marts, Eckerds Drugs, etc. In order to continue sales and meet my quota, I had to maintain a certain level of sales in the stores. Now, if the buyers of these particular chain stores had no confidence in my products or suggestions, then they would not buy from me and I would have been out of a job! Therefore I had to build a good relationship with them and show my good intent. They hated salespeople who came in a dumped truckloads of product on them with a sweet tongue. They way I showed good intent was in taking time to develop complete promotional plans designed to sell through those promotion product orders. In order for me design effective promotional plans, I had to take the time to learn about their customers and their buying patterns. Without spending too much more time on this subject, the point to all of this is "Take the Time To Learn About Your Customers"! Don't just attempt to sell your prospects a bill of goods to get your profits going and then your gone when the sale is done! Today's prospect is more intelligent and they will sense your intentions. Your sales will reflect this! Show your prospects your good intent by actually LISTENING to their needs and tailoring your business product to those specific needs. If you do this, you will succeed in any circle of business, beyond your wildest dreams! Today's Motto: Invest in your business with a huge dose of Good Will. Your customers will sense your sincerity and listen to you. Carolyn McTush is an internet marketing consultant for small businesses and private individuals world wide. With 15 years experience as a high powered sales & marketing professional, and 8 years as an internet marketer she has expertise of both online and offine marketing concepts. She publishes a bimonthly newsletter/ezine called "Home Business Money Makers" http://tinyurl.com/lb60 . It was developed as a part of a coaching system for her students and is now available to the public. Information about any tools mentioned in this article can be found there. She can be contacted at 1-888-800-6339 ext. 1638
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Out of Sight, But Not Out of Mind What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care - even when you can't be there. Sage Advice from a Marketing Expert! An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'.Joe and his barbershop were fixtures on Main Street for over twenty-eight years where he had enjoyed the privilege of trimming the hair on every man and boy in the community. Creative Marketing: Just Your Style You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past clients that you're still around. Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. Unique Marketing Ideas That Generate Cash! First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email. Your Plan For Marketing Success The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed. Marketing on a Budget A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. Walking Talking Advertisements So you've made a sale. Great!Now what? You're not just going to sell your new customer a product and let them walk away, are you?Not when you're marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that with a successful referral program. How To Achieve Success With Your Own Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. An Example of Understanding Consumer Thinking A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.Once a month a church in my community provides free lunch, open to the public. Is Most Marketing by Small Businesses KILLING THEM? I just collected my mail. As usual, more than 80% of it was junk. Marketing And Patience "Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience. Independent Professionals: What Stands Between You and Your Artist Statement? What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site). A Successful Solution: 10 Things to Consider A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Signage for Mobile Car Wash Vehicles If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. 51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples) One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. The 4 P s of Marketing: Effective Marketing Programs Depend On Them There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. Marketing - The One Marketeer I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales. How Can I Get Name Recognition? Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services.
|
| home | site map |
| © 2006 |
