Marketing Information

10 Important Marketing Tips


Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Marketing Tip #1:
Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total business will be affected if the sales of one product declines or the response to one marketing method drops.

Marketing Tip #2:
Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.

Marketing Tip #3:
Avoid making any claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.

Marketing Tip #4:
Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is the accurate number.

Marketing Tip #5:
To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer.

Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.

Marketing Tip #7:
If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service ...you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service AND the money to buy it.

Marketing Tip #8:
Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy ...or one they're not willing to copy. One business owner I know includes his personal phone number on every order. His competitors don't ...and they are not likely to start making themselves that accessible to customers.

Marketing Tip #9:
Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.

Marketing Tip #10:
Most sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers.

Each of these 10 marketing tips implements a simple but highly effective marketing tactic. Take action now to apply those you overlooked. You'll be surprised by how much business it produces for you.

Copyright 2004 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


MORE RESOURCES:

Datran Media Executives Hit the Road to Discuss Multi-Channel ...
MarketWatch - 2 hours ago
Bloom is an expert on both on and offline direct marketing and will help attendees address challenges ranging from shrinking mailing lists and declining ...


Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins ...
MarketWatch - 2 hours ago
TORONTO, ONTARIO, Dec 04, 2008 (MARKET WIRE via COMTEX) -- Only three years young, Canada's leading online marketing company for the hospitality industry A ...


Terralever Consultants to Speak at Online Marketing and Social ...
MarketWatch - 13 hours ago
The seminar, Online Marketing & Social Media: Best Practices for Tourism will take a critical look at several online marketing tactics that lend themselves ...


BDMetrics' New Online Marketing Platform Lets Tradeshow Exhibitors ...
MarketWatch - 46 minutes ago
eventMobile: A mobile marketing solution providing one exhibitor with exclusive sponsorship of the show's mobile portal, which enables attendees to search ...


SmartCard Marketing Systems Inc. (Pinksheets:SMKG) Transactions ...
CNNMoney.com - 4 hours ago
SmartCard Marketing Systems Inc. (PINKSHEETS: SMKG) Announced today that their Bill pay and Pin debit online services through the Velocitymoney.com site ...


Nokia says moves marketing to themes from products
Reuters - 2 hours ago
HE: Quote, Profile, Research, Stock Buzz), the world's biggest mobile phone maker, is moving away from advertising specific devices to marketing themes, ...


American Commerce Solutions Reacts to Current Market Opportunities ...
MarketWatch - 5 hours ago
, , ) , a multi-industry holding company, today announced the Company's expanded efforts in bringing greater attention to its strategic business model of ...


Brandweek Magazine

PepsiCo hires Beraud as chief marketing officer
CNNMoney.com - Dec 3, 2008
Beraud, who will develop global marketing strategies for the company's portfolio, will report to Indra Nooyi, PepsiCo chairman and chief executive. ...
PepsiCo Names Jill Beraud Worldwide Chief Marketing Officer MarketWatch
US: Lingerie exec gets top PepsiCo marketing job just-food.com (subscription)
PepsiCo Names Beraud CMO Adweek
AdAge.com (subscription) - Atlanta Journal Constitution
all 45 news articles


Reuters

AIG gives back stake in Tenaska Marketing Ventures
CNNMoney.com - Dec 3, 2008
based Tenaska, which already owns 50 percent of the partnership, will repurchase AIG's interest in Tenaska Marketing Ventures, Tenaska Gas Storage and ...
AIG Unloads TMV Stake Wall Street Journal
Tenaska repurchasing part of business from AIG Omaha World-Herald
AIG sells stake in energy company Business Insurance
Insurance News Net (press release) - Reuters
all 51 news articles


Cygnus Custom Marketing Honored by Custom Publishing Council with ...
MarketWatch - 22 hours ago
The site was designed by Cygnus Interactive web designer/developer Jacob East and Cygnus Custom Marketing art director Kayla Brown. ...

Marketing - Google News

home | site map
© 2006