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Marketing Information
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Promotional Pen - A Pen by any other Name? Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Resistances To Marketing a Practice-Part 1 If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing. How Effective Customer Surveys Will Help Innovate Your Business Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. Successful Marketing Through Seminars One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients. Four Super-Deadly Marketing Sins - And How To Fix Them It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is - they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Time for a reality check! Are you guilty of these four marketing sins? Find out how to fix it! Deadly Marketing Sin #1Not Standing Out From Your Competitors You want to be one in a million not one of the million. Differentiate or Die Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace. Make Your E-Mail Signature File WORK for You! You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL. How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window-literally. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Using Flyers In Your Business If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas. The Money Making Secret of The Toll Booth Position I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to be the butt of many jokes,it does very accurately describe her very, very important area ofresponsibility, in direct marketing parlance. A Tool For Selling New Ideas! Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features. Sales Resistance on the Rise Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. Logo Facts What makes one logo better than another?Simplicity.A good logo works in the simplest form. Have You Tried Cause Marketing? To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. More Scams! Do you Really Believe It? Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. 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