| |
| |
|
Networking Information |
|
|
|
7 Step Plan To Get Going With Networking
Whether you're an introvert or an extrovert, feel like you have the gift of gab or just don't know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says "all things being equal, people will do business with and refer business to those they know, like and trust." And the key to this is obviously being able to develop relationships. Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn't be viewed as "events" where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc. Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here's a seven step plan to really get going with networking for your business. 1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging. Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that's what you need to do. If that's not where your target group can be found, then you might just be wasting a considerable amount of time (and money). I'm not telling you not to join the Chamber. Just be clear about what you'd like to get out of this or any other group. If it's to find prospective clients or referral sources, then you need to be networking where those resources can be found. 2. When you find a group or two, join and go to all the meetings you can. Don't go just once or twice expecting things to happen and then if they don't quit. Building mutually beneficial, win-win relationships will take some time. The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses. Know, like, and trust generally only happens over time. Being regular and persistent will pay off. 3. Get involved - be visible. Do as much as you can to make yourself more visible within the organization. Volunteer to help with meetings, be on committees, or become a leader or board member. Being involved does a couple of things for you and your business. First, you'll get more opportunities to establish connections and get to know some of the contacts you've made even better. Secondly, the higher the visibility you have in the group, the less you'll have to work to make new connections. Instead, as new people come into the group, they will likely seek you out because they view you as a leader within the organization. 4. Keep your circles of contacts informed. Don't just assume that running in to someone once a month (or even once a week) will cause them to start doing business with you or sending it your way. You need to let them know what's going on when you're not at that particular group in order to inform and educate them. Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesn't this just make sense? 5. Work at GIVING referrals and sharing valuable information. That's right, you need to be willing to GIVE before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them? You may initially think you don't have much of value to share with others (besides your business and what you provide). Part of the key to getting good at giving is to not make assumptions. For example, don't assume that some basic resource (e.g., a web site) that you're aware of is familiar to someone you might be talking to just because they are the "expert" in that field. Be willing to ask if they know about the resource and ready to share if they don't. Want to get better at actually giving referrals? Here's a simple question to ask someone you're connecting with. "How am I going to know when I meet a really good prospect for you?" Just the fact that you are willing to explore giving will elevate your know, like and trust factor. 6. Focus on Quality, not Quantity, Quantity, Quantity. It's not necessarily about the number of connections you make, but about the quality of the ones you do make. Are they mutually beneficial, win-win relationships? Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to know the other person(s) and what's important to them. But, you also need to be clear and actively thinking about what information or resources you want and need. Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts. 7. Be persistent, but be patient. The goal of a networking event shouldn't necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to get the relationships developed and nurtured. Don't approach networking as a scary proposition or a necessary evil for being in business. Take the pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector you'll eventually be ready to reap what you sow. (c) - Kevin Dervin, KPD Marketing About the Author: Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today. Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
MORE RESOURCES:
Networking - Google News |
|
|
|
RELATED ARTICLES
Giving the Gift of Your Name (The Networking Factor) Although, this is about giving the gift of your name to others, it certainly runs a close second in importance to "Whats' in a name?"What is giving the gift of your name? Giving the gift of your name is when you see someone you haven't seen in a while and you are kind enough to give (remind) him or her your name (the gift) again without any hesitation.It's not nice to keep someone guessing about your name. Business Networking - Extroverted Web Weaving for the Introvert If you have been in business for any amount of time, you go to networking events. Did your body just seize up? Was there a swelling of nervousness in your gut? Are you about ready to stop reading? I encourage you to stay with me about networking. Sharpen Your Business Networking Skill To Grow Your Small Business Most people become lax at maintaining their professional business network when they've worked with a company a while. With the constant rounds of mass layoffs, having a dead or outdated business network can mean business suicide to even the most skilled expert. How to Organize a Successful Bad Sweater Party "Hey Scott, would you like to go to a Bad Sweater Party this weekend?""A what party?!" I said."A Bad Sweater Party. 10 Terrific Tips to Talk Your Way to the Top What is "the top" anyway? According to society, "top" has a significant amount of import as evidenced by the following expressions: top-quality, top-rated, top-dollar, top-grade, top-of-the-line, and of course, top dog. It is relatively safe to assume then that we are a culture that places a premium on having "top" anything. Are You Building Relationships Online? How's your relationship?I'm not prying into your personal life, so no need to worry. it's just that lately I've noticed something about most network marketers which got me thinking. Lesson 69 - When Networking Events Fail The StoryIn a quest to create strategic alliances, coalitions, and partnerships, we don't usually allow ourselves to imagine our efforts failing. We don't imagine faltering at building relationships with people, since working with others comes naturally to most people. How to Make the Most of Those First 30 Seconds Did you just meet the most important person in your career/business? Tongue tied and not sure what to do about it? With advance planning and creative thinking you can be confident you will know how to handle this situation should the opportunity present itself.We all have had the juncture when we run into someone that we have really wanted to meet. Five Steps for Expanding Your Customer Base with Guerilla Networking As a single company, it is impossible to provide your customers with all the services they desire for every aspect of their life; but with guerilla marketing, you can come close. By partnering with companies that provide different, yet complimentary, services to your business, you can create a network of reliable resources for your customers. Should You Offer Commissions For Customer Referrals? As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation. Four Brainless Self-Promotion Techniques To Avoid Many workers think that their hard work will speak for itself. They quietly do their job and stay late at the office hoping that their boss will notice their efforts. Are You Leveraging Your Business Network? Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job. Will the downsizing ever stop? I doubt it. How to Generate More Business by Telling People What You Do What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the "what do you do?" question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer. Build Your Business through Strategic Networking Networking - it's the latest business trend. Or is it?Actually, business owners have always engaged in the art and science of networking. Five Best Ways To Build A Network I have been working from home on the internet for over 3 years now. 18 months of that was spent trying out various different programs trying to find things that would work for me and this done nothing more than cost me thousands of dollars and also caused me to neglect my family friends and my health, as a result I then took a break from internet marketing and got my life in order. Why Cant I Remember Your Name? You're terrible with names. You forget someone's name within ten seconds of their introduction, and it embarrasses you. Did You Market Yourself Today? "If you build a better mouse trap - the world will beat a path to your door."Do you still believe that?Let's try another one. Measuring Value for a Networking Group How do you measure a group's worth to your organization?It is sometimes necessary to measure the value of a group. You may be asking yourself why you would want to measure the value of a group whose purpose is business. Alcohol & Events Many people associate alcohol with relaxation and fun, so it is an important ingredient for a successful event. However, it can be a problem and too much alcohol can cause a great deal of trouble. Networking Put join a networking group on your to do list with a big underline, star and happy face. You'll be glad you did for more reasons than you can count.
|
| home | site map |
| © 2006 |
