| |
| |
|
PPC & Advertising Information |
|
|
|
Googles AdWords Select(tm) Groundbreaking Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns. Google's Pricing Model Google charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your ad) like many first generation Internet advertising models - it's truly a results driven marketing process. Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a "minimum cost per click" for specific keywords based on "market value" and "performance history" via Google's AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all of the time - the more popular this program becomes the more you will be forced to pay for selected popular keywords. Creating your Sponsorship Ad Your Ad's position is based on a combination of the CPC ("Cost per Click") you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position on the sponsored column versus your competitors. This is an innovative feature and helps to distinguish Google's program from all other PPC ("Pay per Click") campaigns (Overture and their primary competitors) - most of these programs have an "economic bias" built into them; i.e. whoever pays the highest fees gets the top placement. Dynamic Ad Placement Google's unique AdWords Discounter keeps track of your costs per click versus your competitors. You select the maximum amount you want to pay for your keywords and the ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent above the CPC ("Cost per Click") cost you specified when you setup the campaign versus your competitors. Setup Process - Sponsored Link Ad and Keywords AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Google's account management interface. There are two primary components to the setup process, creating your "sponsored link" ad and selecting your keywords. You start by creating a "sponsored link" ad that is subsequently inserted into Google's search results on the right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go "live" after you've completed the setup process. It's very important to spend quality time creating your sponsored link as this is the "online ad" that people will view in the midst of search results and competing sponsored links (in some cases). You have the ability to create a short headline coupled with two lines of text with approximately 35 characters per line - the headline must be succinct and hard hitting and the related text should backfill the headline with supporting words that convey what goods or services your company provides. Keyword selection can be the most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impact the keyword selection process - if you're in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign. Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they don't drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they aren't driving sufficient clickthrough volume. Wordtracker Keyword Research Tool You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensures the keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker (www.wordtracker.com) is an industry standard keyword analysis tool that those of us in the online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site. About The Author Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
ClickBank Link Theft: Is It Really That Bad? If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you've almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue that it is frequently discussed in forums and a whole arsenal of third party weapons has evolved to help defeat it. 3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series) What is Average Customer Lifetime Value?Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the affects of rising pay-per-click costs. Independent Search Engine & Directory Network (ISEDN) - Breaking News! Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finally going to give smaller search engines and directories the ability to tap into the PPC market, currently monopolized by the big guns online (Google, Yahoo & MSN). They will attain this lofty goal by banding together and delivering paid ad placements on a mass community scale for a fraction of the cost. Run a Profitable Google Adwords Pay Per Click Campaign Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .Sign up for the Google Adwords program is free but they require a $5 USD deposit before they will start to display your ad copy. The Cost Of Click Fraud One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for, where the intent is to drain the advertiser's budget. 3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series) What are Website Conversion Strategies?Website conversion strategies are marketing and technology efforts focused on increasing your website's efficiency with turning visitors into prospects or customers. The majority of website conversion strategies involve redesigning your current website and re-writing your website's copy. Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue Looking back in time, I could still remember standing in awe and reading the exploits of one adsense guru who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products. Market Research Means Money I recently made a critical mistake in my progression towards business success: I forgot about market research. I had decided that I was going to make some money with an online store. Price Your ClickBank Products for Maximum Profit Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.Most merchants understand that over-valuing a product kills sales. The Secret to Adwords Success It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.It sounds so easy. Expand Your Horizons - Sell Your Professional Services Through ClickBank ClickBank allows its merchants to sell many different types of digital products, but with the proviso that they must be deliverable entirely over the internet within 24 hours of purchase.Most merchants focus on downloadable products (especially ebooks and software applications), although ClickBank can equally be used to sell digital content delivered by email or via membership websites and other online communities. Maximise Your AdSense Earnings As a blog or site owner, you can make some cash with Google's AdSense pretty easily. To maximise your potential earnings, here are some tips that may help you: 1. When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners. Unlike many pay-per-click systems, the AdSense program has a large pool of advertisements to draw from -- the ads come from Google's AdWords program, which you can think of as the flipside of AdSense -- which almost guarantees that AdSense can find relevant advertisements to display alongside a site's content. Earning from PPC Search Engine Affiliate Programs What are PPC Search Engines?PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The Pay Per Click Mistakes Of A New Marketer My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. Choosing the Right Keywords for Your Pay Per Click Advertising Campaign Introduction:Of all the important decisions that go into a successful Pay Per Click Advertising program, the most critical one is which keywords to target. Choosing the right keywords will drive a continuous stream of qualified buyers to your site at affordable CPC's. Yahoo! Publisher Network - The Next AdSense? Yahoo announced that their Publisher Network, formerly available in the US for large websites, will be extended to small and medium-sized websites.As stated by Yahoo representatives, this will allow the whole publishing community to take advantage of Yahoo's products and services through what they have described as an "easy-to-use self-serve platform". Determining Keywords Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches. Googles AdSense Soon To Have New Rival? A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google. Creating Revenue Without Much Effort, Set It And Forget It Online Earning more revenue from your website is the goal of most webmasters. However, this is time consuming and with so many things to do options are what you need.
|
| home | site map |
| © 2006 |
