| |
| |
|
PPC & Advertising Information |
|
|
|
How to Master Google AdWords - Part 2
4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address. 5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say." Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct." Here's a comparison of weak and strong verbs: Weak verbs Strong Verbs Next time you visit the grocery store look at some of the headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action. 6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense" 7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure. 8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks. 9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines. 10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz: http://www.isitebuild.com/cgi-bin/a/t.cgi?adtracker This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features. When you have created a winning ad (high CTR) adjust the landing page of your web site until you convert the visitors into buyers. By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising. Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more original articles. subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
Team Up With Your Competitors Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. Googles Wonderland: Trouble In Paradise? The fairy tale existance of Google is starting to experience shockwaves.So, what's the source of these shockwaves? Click fraud. The Truth About Google's Adsense Affiliate Program The truth about Google's Adsense program is that it is amazing. It's the greatest affiliate program ever invented. Pay-Per-Click Search Advertising Comes First There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising. 3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series) Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.Statistics aside, all indications show an upward trend in keyword bid prices which means fewer results in 2005 from the same dollar spent on pay-per-click marketing in 2004. It Makes Sense to Add AdSense to Your Blog Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. 5 Ways How You Can Boost Your Google AdSense Earnings Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. Pay Per Click Advertising For Home Business Owners The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. The Truth About Google Adsense Make $$$$ with Google Adsense! Top Paying Keywords! $100 per click!You have seen these headlines, right? Are they real? Can one person clicking on you Adsense links really earn you a $100? Maybe, maybe not. Most of the top paying keyword lists are a big crock of S**T! There is no doubt that the adsense program is one of the most successful marketing programs ever created. Is Click Fraud Really a Problem? Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:"Why do you put quotation marks and square brackets around some keywords?"I was a bit surprised to realise that I couldn't actually answer him - not in any definite way, at least. Meet Adwords, AdSenses Fraternal Twin AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. MSN PPC Advertising Network Finally Debuts MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search. Know Which Keywords Provide The Best Return Is it wise only to reley on traffic from the search engines, or should you use all kind of options to brand a domain name?How good is the ROI (return of investment) & what can you expect from different traffic techniques?* .5 - 1. Google Adwords Guide I You probably have already heard about the new marketing tool from Google.com on the Internet. How To Increase Adsense Income If you are already running Adsense on your site, you are probably thinking of ways to increase your Adsense income.If your Adsense is performing poorly, I have two tips for you:1. Under The Covers: ClickBanks Affiliate Tracking System The core principle of affiliate marketing is that the referring affiliate earns a commission if a referred prospect makes a purchase. Any affiliate program that aims to succeed in its recruitment efforts must uphold this principle, regardless of whether the prospect buys immediately, or delays her purchase until some time in the future. 5 Ways To Make Your Adwords Ads Outshine Your Competitors Google Adwords is a very good place to promote your business on the Internet. It allows you to target for specific keywords, allowing you to to promote right product to the right audiences. How to Make More Money with Google AdSense Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number of visitors to your site, (2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC). We Are Right In The Middle Of A Pay Per Click Baby Boom No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries..
|
| home | site map |
| © 2006 |
