| |
| |
|
PPC & Advertising Information |
|
|
|
Pay Per Performance Web Traffic
Why should you pay to get web site traffic, isn't SEO enough? It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count. So why should you as a business pay good money to drive targeted traffic to your site? Perhaps there's a clue in the last question. What other options are there? You have 3 basic choices to get traffic to your website: 1. You pay - using PPC, ezine ads, banners etc... 2. You borrow - constructing Joint Ventures and endorsed offers with partners 3. You grow your own - with natural search engine optimisation So which is the best? Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here: http://www.trackingandtesting.com/dystatic/TrafficGeneration.php But why PPC? You need PPC because you can: * Control the flow of traffic to your website * Target buying customers and those most likely to buy through correct keyword targeting * Test different offers The last benefit above is perhaps the most important. Remember a page on a website doesn't have to stay recorded online forever... Just because you've completed your site in terms of the pages you want to add (although in truth you'll never be finished as you can continually add more related content), this does not preclude you from testing other pages... The value of testing Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people don't have to know about it so don't be worried). With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it. You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner. You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing. Knowing what's not working is more important than what is (particularly if you are sailing close to the wind) because you SAVE money you would otherwise have thrown away. The Affiliate Advantage When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package). Affiliates can make your business explode overnight if you have done your homework and have the site converting well. If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job. In summary If I could give you one reason why you should use PPC and in particular Google Adwords as part of your internet marketing campaign it would be this: "Feedback fast, feedback cheap" Yes you may spend a little money up front, but you can save yourself a whole lot of heartache on the back end. Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit: http://www.pdqprospects.com/benefits/PayPerPerformanceWebTraffic.html
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
Is Click Fraud Really a Problem? Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. Work Your Google AdSense to the Bone! You got your website, you got your AdSense account, you have updated and published your new pages with AdSense code all over it and you are starting to see a little bit of money trickling through - and it is not what you were expecting!Like you, I thought I would be rolling in the AdSense money so fast that I already had my resignation letter printed and signed. That did not happen (yet). The Truth About Pay-Per-Click Ads Are pay-per-click ads the best method of getting customers to your website?Essentially there are two ways your website can get to the top of a search engine's results:* Pay-per-click ads, where you pay for your site to appear in the "Sponsored Links" area on the right side of the results page* Search engine optimization, where your site is optimized to be at the top of the natural/organic results on the left side of the results page (link to our SEO page)JupiterResearch analyst Niki Scevak stated that one in seven searchers click on a paid/sponsored link. If you do the math, that's only 14% of searchers who are choosing the pay-per-click ads to get to the information they are searching for. Improved PPC Marketing Performance from Time-Tested 80/20 Principle As marketers and business owners, we're always looking for "the next big idea or strategy" to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies. What Should You Know About Search Engines and Pay-Per-Click? Here's a fact for you, 85 to 95% of Websites are found through a search engine. You may have the most incredible Website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Keyword Prices Decline 3.0% in the First Quarter of 2005 An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3. Profit from Adsense with Adwords Here's a feisty trick where you can profit from Adsense with the use of Adwords. First you need to find a high paying keyword. Google AdSense Rewards Content with Adversiting Revenue If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone. Local Business Advertising & Google Adwords "I don't need the Internet to advertise - I'm a local business!"Okay.. Tips for Maximizing AdSense Revenue Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date. It Makes Sense to Add AdSense to Your Blog Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Top Paying Keywords: How to Increase Your Pay Per Click Returns There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Protect Your ClickBank Products from Online Theft One of the biggest problems faced by ClickBank merchants is the risk of content theft - people downloading their digital products without paying for them.To gain illicit access to downloadable product files, determined content thieves exploit a range of security weaknesses, each of which can be eliminated if the correct protective measures are applied. Picking The Right Keywords For A PPC Campaign Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. Sell Multiple Products Through a Single ClickBank Account A ClickBank merchant account allows you to define and sell up to 50 separate products. If you have more than one product in your range, it makes sense to sell them from a shared ClickBank account. Google Adsense - A Website Income Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money. PPC Search Engines Revealed - 5 Things You Need to Know The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. How to Profit from Knowing the Most Expensive Keywords By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed. The Perils and Pitfalls of Pay-per-click Advertising In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you've just designed a state-of-the-art website, there's nothing quite as gratifying as a steady stream of traffic right from the start.
|
| home | site map |
| © 2006 |
