| |
| |
|
PPC & Advertising Information |
|
|
|
Seven Tips To Getting The Nost From Your Google Ad Word Investment
With Google Ad Words . . . When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad. When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on. The cost per click for Ad Words can be as little as five cents. Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad. You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign - and you can modify your campaigns as often as you like. Seven tips to getting the most from your Google Ad Word investment 1. Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical, as more searches means more times your ad is displayed. But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words (often because they have more money than sense). These single words can cost $9-$20 dollars per ad click - making them tremendously expensive to buy. Rarely can a single word represent your product - so don't invest in these expensive single words. 2. Choose phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem. They don't search for 'videos', but will instead search for 'video on scuba diving'. So instead of buying the very expensive word 'video', you would want to buy the ad word 'scuba diving video'. Buy phrases, not words. 3. Go for Relevancy - not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That's when it will be the most cost effective. If someone is actually looking for what you have for sale, then that's when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search - phrases looking for a solution or an answer. In almost all cases, searchers use words and phrases that are familiar to them, and not always will they use proper english, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combination of words and phrases that might be entered. So don't just buy the phrase 'scuba diving videos'. Consider phrases such as 'learning to scuba dive', 'scuba diving training', 'scuba diving dvd', 'scuba diving information' . . . and other words and phrases that someone interested in learning more about the subject matter would use to search. 4. Avoid the crowd - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out. If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word. When I do this, I have two browser windows open - one with my Google Ad Words entry form, and one with Google search. I search for words and phrases, and when I find one with no ads which is relevant to my product, I add that phrase to my Google list. 5. Write your ad carefully - Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks. Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google - and search for terms related to your product to see how others are using Ad Words. Don't not use the spam approach in your Ad Words - these are a definite turn off. 6. Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know. 7. Check the results and revise the list - Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs. Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list - and this can increase click throughs and sales. Google Ad Words do work - if you follow a solid strategy and don't get into a bidding war with others for single words. Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate - membership website software
MORE RESOURCES:
PPC-Advertising - Google News |
|
|
|
RELATED ARTICLES
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers. Top 5 Secrets to Making Money with Adsense Did someone tell you you can make money easily with Google Adsense? Did they tell you that to put up a site and people will click on the ads and you can make hundreds of dollars per day?Maybe that's true, for them, because they have a system to make this happen. They may have omitted how to make and Adsense site successful. A Smart Trick for Attracting Higher Paying AdSense Ads There are no guarantees in life, so I don't guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don't follow these suggestions. Pay Per Click or Pay Per Human Browser? Pay Per Click advertising has been around a few years now. Pay per click is a multi million dollar industry which, as yet, is still in its infancy. How To Find Your Own Valuable Adsense Keywords For Free There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. 10 Steps For Fighting Click Fraud Pay-Per click fraud dates back even from the time when Overture was still Goto.com. Discover How to Create Ads Which Give Incredible Results! Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. 99 High Paying Keywords: The Secret Is Out! Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? How much are you willing to pay for this type of information? The secret is out: Here are 99 keywords you can use with payouts averaging $2-$100 per click:1. Posturing Yourself As The Expert By Utilizing Google Search First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results!Now, type in "jason blackston" into the search box. The Perils and Pitfalls of Pay-per-click Advertising In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you've just designed a state-of-the-art website, there's nothing quite as gratifying as a steady stream of traffic right from the start. Google Adwords Guide II - Why Use Negative Keywords When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Keywords, How to Find Them, and Use Them Effectively To be a successful affiliate marketer takes a ton of work. You probably know this by now. Stop Whining About Google! Blame GameNearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.Industry experts speculated as to why Google made such radical changes to their algorithm. Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days "Todd" was keen to compete in one of the most notoriously difficult categories - work-at-home. He was smart, earnest, hard-working and keen to make affiliate marketing more than just a part-time endeavor. Profit from Adsense with Adwords Here's a feisty trick where you can profit from Adsense with the use of Adwords. First you need to find a high paying keyword. Choosing the Right Keywords for Your Pay Per Click Advertising Campaign Introduction:Of all the important decisions that go into a successful Pay Per Click Advertising program, the most critical one is which keywords to target. Choosing the right keywords will drive a continuous stream of qualified buyers to your site at affordable CPC's. PPC Search Engines Revealed - 5 Things You Need to Know The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. What is Google AdSense? In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. How to Increase Your Adsense Revenue If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. The Google Revolution Google is probably one of the single most important revolutions of having a successful Internet business.If you can use it effectively then you'll be able to first build a database, and second attract targeted buyers.
|
| home | site map |
| © 2006 |
