| |
| |
|
PR Information |
|
|
|
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond. Fill in any necessary gaps so that the reporter can grasp the significance and context of your story. Making assumptions about a reporter's knowledge base is risky business. You can also enhance the reporter's understanding of your topic by avoiding industry jargon. You'd be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers - except for an elite few trade press reporters, the media will be confused by it. Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they know what's going on. Sometimes they don't. Judge too, by the questions they ask, whether they are absorbing your information properly. Trust your instincts - if you fear the reporter may be misunderstanding, act firmly and proactively to set the interview straight. It's better to do this now than when it's already on the air or in print. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
Is The Traditional Press Review Still A Business Tool Of The Future? Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions. What People Believe Can Bring You Success Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business. If Your PR Cant Do This, Bag It! As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. Just What Kind of PR Matters to You? Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. Why You Should Write a Book (Even if You Really Dont Want To) Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes. What Does the Public Relations Client REALLY Want, and Why? It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change. How PR Helps Fiercely Competitive Managers Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Financial Planners, Make Sure Reporters Comprehend Your Topic Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. The MOST Powerful Marketing and Advertising on the Planet! It sounds too simple to be true, but it really is.. 24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. Do You Have Issues? Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline. Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM? If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere . Press Releases: Not Dead, Just Evolved Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. Your Organization: What Role PR? As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR effort should concentrate on delivering what you really need?For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization?PR that uses its fundamental premise to deliver external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives?And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Can Small PR Firms Deliver Huge Results? They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs. Cross Cultural Communication & PR The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company. A PR Surprise for Managers For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements. PR for Brand New Managers Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. The Non-business Business Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!A few years ago, I perchance drifted across a book titled 'To Sail Beyond the Sunset' in which Robert Heinlein's character, Jubal Harshaw, said something that left a lasting impression on me, and ergo, naturally, on the way I look at life. Jubal says "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing.
|
| home | site map |
| © 2006 |
