| |
| |
|
PR Information |
|
|
|
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases. This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. It would also seem that the vast majority of online and e-commerce entrepreneurs are not in a position to reap the rewards of PR or public relations benefits. One would think that small businesses would not have a chance in the PR world. Only thing is .... that this is just not true! In fact nothing can be further from the truth. The reality is that virtually anybody and any product or service can get valuable press coverage, capable of attracting a colossal amount of attention and the orders that go with it, thus making a huge impact on the success of any business, irrespective of its' size or nature. The key behind the success of any public relations campaign hinges mainly on a well written press release and high quality targeted pr distribution. The most successful press releases are the ones that highlight the most interesting aspect of a new or existing business in a way to make it press worthy and that speaks directly into a particular listening audience. Highly successful press releases campaigns have been conducted on a wide variety of different products and services. It is surprising to know that some of the products that have received extensive coverage as a result of quality targeted press release distribution services include what one might normally consider as common items such as: golf ball washers, TV remote controls, eyeglass lens displays, shopping websites, bracelets and a host of other everyday products and services. Such seemingly everyday ordinary products have been the subject of press worthy articles that have led to coverage in numerous large newspapers like the Wall Street Journal, Los Angeles Times, The Chicago Tribune, The Miami Herald and the San Francisco Chronicle amongst others. Skillfully written press releases can also lead to full write-ups and photos of products in Yahoo! Internet Life Magazine, Family Circle Magazine, Home and Graden and many other publications. This is also not to mention TV segments in popular television shows like the Regis and Kelly show and Good Morning America... or perhaps the motherload of TV exposure - the Oprah Winrey show. Quite often press releases offer the sort of editorial coverage than no amount of money can buy and often times it results in a total image transformation with a meaningful impact in the market. Much of the best exposure can be in particular trade publications the offer the most reward to a business. It has been said many times before that targeted press release distribution can offer an element of exposure that than no amount of paid advertising can come close to achieving. It is important to note that the size of a particular business does not really matter. In the hands of a skilled PR person or spin doctor (as the press are fond of referring to them as), any entrepreneur with some clear minded focus and a quality marketing and advertising company can get press and media exposure they need to generate some meaningful publicity that can dramatically transform the fortunes of their small business. For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International. About the Author Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
How to Get More Mileage Out of Your Media Coverage Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line - "Print it and they will come" - doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long. How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. Using Media and PR to Your Advantage. Lights.. Creating Your Online News Room: How To Build a Site The Media Will Love From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Grandma Says... Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. 24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. How to Use Community Relations to Grow Your Business Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. Can Your PR Game Plan be Salvaged? If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that works. VIP Database; Does Your Company Have One? The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P. Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Why Public Relations Doesnt Just Happen Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Cultivating Positive Media Relationships Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat. PR: Behavior Modification Specialist While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives. Publicity: Write a Letter to the Editor for Free Publicity Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper's most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything-they have to be related to the news. 13 Publicity Ideas for Retailers If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. PR: How Sweet It Is! The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true. Make Your PR Budget Work Harder Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives. Your Financial Planning Clients May Hold the Key to Free Publicity Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media. PR: Short Form for Managers Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i. Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.
|
| home | site map |
| © 2006 |
