| |
| |
|
PR Information |
|
|
|
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. Case in point, we've been working on adding a new bathroom at our house. We had a plumber all lined up to do the work. When we were ready for him, we gave him a call only to be told he didn't have time to do the work. If he had told us that a month before we might have had a chance to line someone else up to do the work. So instead of a bathroom, we had a real nice porch. Fortunately, we were able to find someone else to help us out and the construction project is moving along. Imagine my delight when I saw this press release: www.clickpress.com/releases/Detailed/2007005cp.shtml Hub Plumbing and Mechanical in Boston has initiated a program called "Red Carpet Service". Get this?the technician shows up at your house or business and literally rolls out the red carpet to protect your floors. They wear boot covers, have badges for security, and they actually arrive ON TIME dressed in clean red uniforms. When you call their offices for an emergency, their phone is answered by a customer service representative who actually works for the company-not an answering service that just takes a message. The customer service rep can dispatch a technician immediately in case of an emergency. The company also offers consistent pricing for everyone-no extra charges because you live in a fancy house. I don't know who the genius was who wrote this press release but it is masterful. It does exactly what you want a press release to do: *It is newsworthy-the customer service bar is set very low in the trades so a trade company that actually provides good service is, sadly enough, newsworthy. *It shows why this company is different from its competitors. *It tells exactly what problems the company solves-they assist "both residential and commercial customers with code violations, sewer/drain clogs, garbage disposals, water heaters?" *They even specify where they work-Dorchester and Wellesley. Print this press release and save it. Use it as a model for all your future press releases. It really is brilliant. Caroline Jordan, MBA helps self employed professionals build successful businesses, attract clients they enjoy working with, improve cash flow, and enhance their reputations. To find out how visit: http://www.TheJordanResult.com
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
Oprah! How to Appear on The Oprah Winfrey Show Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage? Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. How To Get Zero Cost Publicity For Your Business Part 1 Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity. The Press Release: How to Get the Media to Pay Attention! As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. PR Power: How to Write a Killer Press Release I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. The Press Pack Is Chasing You - Give Them Room There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army of journalists are proactively hunting for facts, figures and interview candidates. Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know Relationships are based on trust-not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.That's why the absolute worst thing a financial planner can do in their relationship with a reporter-especially a new relationship-is to give them false information. Managers: PR More Than Tix and Plugs? You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation. How to Stay Composed During Contentious TV Interviews NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. Mind Your Own Business! And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure. Grandma Says... Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." � This is the one area in which I part company with my grandmothers. Advertising and Community Relations -- Get the Best of Both Worlds Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance?That's what it's like where I live.But like everywhere else in the country, our high school sports are always looking for ways to make a few extra bucks. What is GuerrillaPR Anyway? Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. Cultivating Positive Media Relationships Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat. Can Newbies Avoid The Pitfalls? Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make up the whole like publicity, crisis management or employee communications. Media Training: Three Reasons to (Almost) Always Stay On-The-Record The words are pop culture heroes.Movies such as "The Insider," books like "All The President's Men" and television series including "The West Wing" have immortalized them. Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM? If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere . Mission-Critical Public Relations? As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your success.
|
| home | site map |
| © 2006 |
