| |
| |
|
PR Information |
|
|
|
Think Big
Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki? When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation." My challenge to you is to Think Big. Because if you don't Think Big, you will always be running in place, never able to catch up. Now, I don't mean that you have to have a huge office building, or many employees, or a number of locations. What I mean is, you need to think about the big picture. For instance, do you want to be known as an expert in your field? Do you make the best barbecue sauce in America? Do you want to have the degree of success in your business or career that allows you to take off two months every summer? To do any of these things, you need to Think Big. Then you need to work on making things happen. One of the best ways to accomplish this is through a targeted publicity plan that takes you to a whole new level. Why not take a Giant Step into the realm of national media? But why, you may ask, would I need national media if my customers/clients are from my home area? Why would a candy maker in Kansas City, or a marriage counselor in Miami, or a financial advisor in Los Angeles want national publicity? My answer is this: Because they Think Big. They want to be viewed as the trailblazers in their fields . the experts people seek out . the ones who have a national reputation. In other words, when you're a small business or professional featured in the Wall Street Journal or on Good Morning America, you appear bigger than you are. And when you are mentioned in several publications, people think, "Wow -- this person is everywhere. He/she is obviously successful." And, as we all know, people want to do business with successful people. So, if you want to be the next Oprah, start Thinking Big. Copyright 2005 Margie Fisher All Rights Reserved Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
Public Relations - Defining Your Organization from the Inside Out What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Publicity: Financial Planners That Get It Follow One Rule Advice about business and life often gets around to one of those "80-20" rules. As in, "80% of your business will come from 20% of your customers or activities. How Would You Ever Know? Your important outside audiences behave in ways that stop you from reaching your objectives.Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage?With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands?Especially when a proven sequence can help you alter the perceptions, and thus behaviors of your most important external audiences making the achievement of your business objectives much easier. The Best PR Has to Offer Managers How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method. Dont Expect to Bump Oprah From A Magazine Cover "I want a pony, a tree house and the fastest bike in the world.""I want the G. What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising. What You Dont Know About PR Can Hurt You And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth. Publicity: Nailing a Media Interview, Part III (Staying on Topic) In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse. Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U. Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. How To Share Your Success Story Without Sounding Like You Are Bragging A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases. How To Get Press To Come To You Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. Guerrilla PR- Chapter One THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media. Public Relations: Why it Works The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns. Creating Your Online News Room: How To Build a Site The Media Will Love From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity.� Myanswer:� technology. All Youve Got To Lose Is Everything Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else. Write Press Releases That Dazzle When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession.
|
| home | site map |
| © 2006 |
