PR Information

How to Write a Press Release


Why You Should Write Press Releases:
A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.

Other common reasons for writing press releases includes, but not limited to, generating more revenues, obtaining new customers and branding your business. Every business strive to make their company's name a household name, and submitting press releases is a great way to do so.

With the emergence of the internet businesses now have an easy way to submit their press releases to thousands of journalists and news papers world-wide, with the click of a mouse. Press release distribution services are becoming increasingly popular for both web-based and real-world based businesses.

How to Effectively Write a Press Release:
As I stated earlier, a press release is simply another name for "news" release. The first thing you must consider is weather you have "news" worthy information to announce. Journalists and editors are seeking interesting news that people want to know about.

Good press releases will generally answer who, what, where, when & why. A press release is often written in third person, and generally includes quotes form a company representative or customers where applicable. If a news editor thinks your submission is newsworthy, he or she will publish your release. However, if you fail to provide any essential information or your submission is not newsworthy, an editor will quickly move your news release to the bottom of the pile.

Editors and Journalists receives plenty of news releases each day. The easier you make it for them, the easier it becomes for your news release to be published. Think of it as "Your helping them" to "help you."

Formatting Your Press Release
A press release will include the Headline, Summary, and Body. For example, lets say you own a greenhouse business and you recently acquired hydroponics equipment to grow vegetables and herbs. You also will grow plants using organic nutrients or fertilizers. Below is an example press release for a business of this nature. You may follow the structure of the example, but written in your own words to reflect your business.

Headline:
A concise, catchy, understandable line of text to show what the news release is about.

- Farm Grows Organic Vegetables & Herbs Using Hydroponics.

Summary:
A concise body of text, generally a few sentences long, summarizing what the press release is about.

NY, New York - August 1st 2005 - Hydroponics is an advanced plant cultivation technique that grows plants bigger, healthier, and quicker than traditional soil applications because the plants will have constant access to required nutrients. Acme Inc. Co., will begin to produce their crops using this advanced cultivation technique along with organic fertilizer to grow high-quality, healthy produce.

Body:
The body is a continuation of the summary portion of the press release. This is where you give in-depth details regarding your announcement.

Acme Inc's VP, John Doe said "While it's more difficult to grow crops using hydroponics, the technique allows plants to grow more vigorously, healthy and reach peak-maturity quicker than with traditional soil application. We also save money on fertilizer and water because hydroponics recycles the nutrient solution. This will allow us to pass that savings on to our customers as well as provide them with fresh, tasty vegetables and herbs."

Hydroponics is an indoor cultivation technique. Acme Inc. plans on building three large-scale commercial greenhouse to produce vegetables like tomatoes, peppers, cilantro and basil. "To ensure a successful harvest, Acme Inc. will use computers to monitor the grow-room's temperature and the nutrient solution pH and E.C levels - All of which needs to be controlled precisely, to avoid complications to the plants' overall health and development." Said Mr. Doe.

Construction of the three greenhouses will begin December 1, 2005. Acme Inc. hopes to have the construction completed within one year to start providing organically grown crops to high-end restaurants, health-food stores and produce markets.

For more information visit Acme Inc. Co., web site at http://acme-whatever.com, by email at acme@acme-whatever.com or call 1-800-555-5555.

Article Courtesy of HydroponicSearch.com - Agriculture Press Release Distribution Service


MORE RESOURCES:

PR Newswire Issues November 2008 Retail Review & Comparison
MarketWatch - 6 hours ago
The current report, prepared by PR Newswire, compiles data from the month of November 2008 based upon the nationwide release of monthly same-store-sales ...


US agents arrest 3 for cash smuggling in PR
The Associated Press - 3 hours ago
SAN JUAN, Puerto Rico (AP) — US agents say they caught three men trying to fly out of Puerto Rico with $230000 hidden in their luggage. ...


Reacting to PR Disaster, Ford and GM Bolt Their Hangar Doors
Flying Magazine - 1 hour ago
The move follows a stinging PR debacle involving CEOs from the Big Three flying to Washington in company jets to plead for $25 billion in bailout cash. ...
Big Three CEOs Stage PR Comeback? Minyanville.com
Lloyd Garver: CEOs at the wheel Norwich Bulletin
Ford Vows to Go Electric MSNBC
Bad Idea - ABC Online
all 3,670 news articles


Four Armed Men Rob Pr. George's Bank, Police Say
Washington Post, United States - Dec 3, 2008
AP Prince George's County police said four men armed with semiautomatic weapons have robbed a bank in Laurel. Police spokesman Cpl. Stephen Pacheco said ...


The Associated Press

Small plane crashes east of PR capital
The Associated Press - 22 hours ago
RIO GRANDE, Puerto Rico (AP) — Search teams slogged up a muddy, densely-wooded mountainside on Wednesday to locate a small plane with three people on board ...


Bleacher Report

Pete Carroll a PR Wizzard
FOXSports.com - 7 hours ago
The scenario of USC in Miami is unlikely, but the master of PR has done his best to close the gap. What did it get him, another trip to the Rose Bowl. ...
A Weak NCAA Caves To Pete Carroll Bruins Nation
all 275 news articles


Memo to the Big Three: First, Fire Your PR Departments
FOXNews - Dec 3, 2008
By Liz Peek I’d like to propose one cost-cutting measure for the Big Three: Fire your public relations outfits. They are, to put it mildly, not getting the ...


Many Pr. George's Seniors Failing to Take Exit Exams
Washington Post, United States - Dec 2, 2008
By Nelson Hernandez One of the largest hurdles in the struggle to get more than 2700 Prince George's County high school seniors to pass graduation exit ...


DS Simon Productions Introduces Financial Crisis PR Project ...
MarketWatch - 10 hours ago
NEW YORK, Dec 04, 2008 (BUSINESS WIRE) -- DS Simon Productions, a leading video communications firm, has introduced "Financial Crisis PR Project Insurance. ...


dBTechno

Apple Pulls Anti-Virus Advice Due To Bad PR?
The Consumerist, NY - 5 hours ago
By Meg Marco , 1:49 PM on Thu Dec 4 2008, 116 views According to Computerworld, Apple yanked a "controversial" support document from its website Tuesday, ...
Apple yanks antivirus advice from its Web site Computerworld
Apple Back off on its Anti-Virus Suggestion for Mac ChattahBox
Apple pulls antivirus doubletake National Business Review
PR.com (press release) - Wired News
all 261 news articles

PR - Google News

home | site map
© 2006