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8 Ways to Use Local Publicity to Drive Your Business
While scoring a If your business draws its clientele from a specific town, city Let's look at some techniques you can use to reach potential 1) Get to Know Your Business Editor. Unless you live in a very large city, it should be fairly easy to 2) Keep the Releases Flowing. Once you've built a relationship with a business editor, keep it 3) Write a Letter to the Editor or an Op-Ed Piece. If something occurs locally (or even nationally) that relates to As a businessperson, your opinion matters when the subject Write a Regular Column. Many smaller publications (such as weekly 4) Conduct a No-Cost Seminar. Financial planners and real estate pros have known for years that * Remodeling company: "Remodeling projects that do the most to * Doctor: "The latest research on extending your life-span -- * Stockbroker: "How to retire rich" Promote your seminar by sending releases to the local media. 5) Connect with Kids. Local media outlets always enjoy stories that involve schoolkids. 6) Partner with a Politician. No matter how hungry you are for good press, I can guarantee 7) Get on the Air. Radio stations are an underappreciated avenue for publicity. 8) Make your Website a Local Resource. Chances are, you've already got a website. Why not devote part Bill Stoller, the "Publicity Insider", has spent two decades as
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