| |
| |
|
PR Information |
|
|
|
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away? The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day's news. In an in-depth interview with a veteran news editor and journalist I posed the question " What makes a good media release?" Here are his 7 tips in identifying a good release; 1. ONE THAT MAKES SENSE. An obvious point but one often overlooked in the pressure to put out a media statement. 2. APPEALS TO A WIDE RANGE OF PEOPLE. 3. DOES NOT HAVE AN OBVIOUS 'SPIN' If it is overtly trying the 'sell' something the release is likely to go no-where. 4. FOR RADIO - IT MUST BE SOMETHING THAT WILL ENGENDER TALKBACK AND DISCUSSION. 5. FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING 6. DELIVER IT VIA EMAIL. Avoid the use of fax for a competitive radio station as it is unlikely to reach its target. 7. DON'T BULL S**T! Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
MORE RESOURCES:
PR - Google News |
|
|
|
RELATED ARTICLES
Make Your PR Budget Work Harder Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives. Media Relations: When Numbers Lie NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it. If Your PR Cant Do This, Bag It! As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense. The Worst PR Mistakes For a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors.Mistake #1 - You limit your PR activity pretty much to placing product and service plugs on radio and in newspapers. Just What Kind of PR Matters to You? Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. 3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure 1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories. Two Donts for Financial Planners Seeking Free Publicity Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth. 35 Quick Tips for Writing A Press Release Layout1. 1-2 pages in length. Why PR is an Engine for Economic Growth Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed - greatly increase the chances of success for their operation.Thus, feeding the engine of their own economic growth AND that of the nation at large. Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but this can change in little time. Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters. Press Releases How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others. Managers: Are You PR-Fit? Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary's operating objectives?Truth is, your unit's public relations effort can never be truly fit until the primary focus of the PR people assigned to you is shifted from tactical concerns to a more comprehensive public relations action blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. How To Create A News Angle Think of a triangle. On the left, imagine the story you want to tell. How Marketing-Minded Financial Planners Get Publicity You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. Sound Like Your Situation? What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Media Release Headlines - Ten Tips to Get Media Attention So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them. What is GuerrillaPR Anyway? Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think. How To Get An Avalanche Of Free Publicity For Your Home Business! There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release. Dont Need No Stinking PR? Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently in good faith; prospects becoming customers; employees beginning to value their jobs; political leaders and legislators starting to think of you as a key player in the business community, and suppliers working hard to expand your relationship.
|
| home | site map |
| © 2006 |
