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PR Information
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How to Generate Free Publicity for Your Product, Service, or Cause One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. A Natural Phenomenon? Really? Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM? If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere . 24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way. Dont Waste Money on Public Relations Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them. Nows The Time To Get Christmas Media Coverage Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. Publicity: Nailing a Media Interview, Part II (Crisis Management) We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. How To Get Radio-Active PR For Your Non-Profit Cause-Part One "We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be small comfort to newcomers who have the jitters. Media Relations: Making Your Story More Newsworthy During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening news. Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar. Public Relations Primer Part III: 10 Donts There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile. Are You PR-Challenged? You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. Want to Light a Fire Under Your PR? Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives. PR: Advice You Didnt Ask For Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences. Media Training: How to Avoid Being Misquoted I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up.
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