| |
| |
|
Public Speaking Information |
|
|
|
For Speakers: Ten Tips on How to Increase Your Fees
One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services. 1. Change the title. Previously referred as a FEE SCHEDULE. These two words have gathered a quiet negative energy over the years. In order to make your fees more attractive, change the name. This energizes your attractiveness and shows how you are different. Here are a few noun substitutes to spark your brainstorming. Schedule: Menu, catalog, list. Example Fee Menu, Fee Catalog, Fee List. Fee: Compensation, cost, rate. Examples: Compensation Menu, compensation catalog, compensation list, cost menu, cost catalog, cost list, rate menu, rate catalog, rate list. 2. Include your photo at the top of your schedule 3. At the top also include an expiration line: Example: "These fees are good for programs booked before _____date (or expire on ____)." Expire your schedule frequently to allow for increases. Ninety days is the normal expiration period. 4. We have found that selling time is the easiest way for independent professionals to offer their services. People understand this way of thinking because many jobs pay by the hour. You don't want to get involved with tracking minutes and seconds. You can do this by quoting your hourly rate in this manner: Up to 1 hour $____. Up to 2 hours $____. Up to 3 hours (or 1/2 day) $____. Up to 6 hours (or full day) $____. 5. Be sure to list all your time or product packages. List any additional or possible programs for the same events. Examples: Managers Meetings, Spouse Program, additional breakouts, vendor education for trade shows at the event. List any document customization fees and recording rights. 6. If you work with meeting planners and bureaus, enlist their experience and suggestions. Let them review and provide you with feedback on your schedule. They know the market and continually compare speakers' schedules. 7. Create a PDF file for e-mailing your schedule. Or create a complete marketing package that includes your fee schedule and turn into a pdf file. 8. When presenting your services to a meeting planner, visualize that person looking at a giant chart on the wall which lists all the different times and programs planned at their event, but that are not yet scheduled. Ask the meeting planner if he or she has any unfilled time slots available on the day you are scheduled. Then suggest a second program for managers or the sales team. This helps them because they have to book less speakers, cuts their planning time considerably, and usually saves money on travel expenses and hotel rooms. 9. Meeting planners discourage back-of-the-room sales because they do not want you to use "paid" time to push those materials. Instead, sell them separately through their educational materials budget. Add your educational materials to your schedule (books, workbooks, audio programs, subscriptions) with any quantity discounts (10-15%). Include special "program only" package opportunities as well. Place these in the center of your schedule. List shipping separately in a footnote. 10. Speakers are now asking for a flat fee for their travel expenses. This provides flexibility for the speaker and saves the meeting planner time. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Public-Speaking - Google News |
|
|
|
RELATED ARTICLES
Speaker Partnership Offers Trade Show Value Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. 13 Publicity Tips for Professional Speakers In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed. Speaking On Your Feet Your ability to communicate effectively will account for most of your success in life. As we move farther into the communication age, we are becoming more and more dependant on being able to communicate and interact effectively with others. Five Tired, Worn Out Speaking Cliches The subject of public speaking is riddled with tired, worn out cliches we ought to throw out. Here are a few to let go of:1. Be Brief! Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. Speaking Body Language I observed an almost surreal event when I was a business student.At the front of the classroom, an entrepreneur was practicing a pitch he would make later to venture capital firms. Speech Coach's Tips to Public Speaking Success It is inevitable that at times during our careers or personal lives; we will be required to provide a presentation or public speech to a group of people. Perhaps the group is a group of peers; perhaps the audience will be senior or top-level management; perhaps the group will be comprised of people who wish to learn something from you. How Authors Can Get a Free Promotional Tour I was a celebrity lecture agent in the college and university market for over seven years. During that time, I have received hundreds of requests for authors to speak. Timing - Why You Should Never Go Overtime with Your Presentation or Speech In a conference setting, nothing annoys audiences more than talks that go overtime. It shows a lack of consideration for the audience, and to be frank, there is absolutely no excuse for it if the speaker has prepared well. Poised for Success: How Developing Self-Awareness Can Improve Your Presentations There are a number of factors that determine how your audience will judge you and subsequently your message, one of the most visible being your posture. Posture is a reflection of your attitude and may at times betray your misgivings or uncertainties in difficult situations like an important presentation. Make The Most of Examples and Stories Examples and stories can bring your presentations alive. They can transform a dull, dry subject into something which is interesting and alive. Be a Guest Speaker and Attract Business Being a guest speaker in front of the right audience can be an excellent way to attract new business. Many clubs, organizations, conventions, and trade shows seek guest speakers who can provide useful information to their audience. Speech Presenting - Seven Ways to Tailor Your Speech to the Audience Every speech has an audience and every audience is different. Tailoring your next speech to its audience is as important as the content in the speech. How to Present Your Proposal at an Executive Meeting What's the worst reaction you've ever gotten when you made an important presentation? Probably, it would come in second to the one I just heard about. A woman-ironically she was interviewing me for an article about "Knockout Presentations"-told me the story of her disaster. Ethics in Speaking: A Practical Point of View Often managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing. How to Build Respect with Your Audience: Positive Thinking and Outhouse Eyes Do you believe in natural laws? Laws like:? What goes up, must come down? What you sow, you reap? When you look down outhouse holes, you get green eyes (I know this one works - I've got green eyes)Thoughts create reality is another natural law. Positive thoughts create positive results, and negative thoughts create negative results. Speech Writing Secrets Of President Bill Clinton Speaking in public can be a powerful way to build a business. It can help raise the profile of your business, generate new leads and create greater profits. SOS - Goal Setting .. How to Give a Speech Without Dying Two of the top fears of most people are dying and giving a speech. In fact, there is so much fear of public speaking, you might think that people regularly die while giving speeches. How to Write and Deliver an Outstanding Speech - Using the PEPP Talk Forumla I learned my craft as a speaker a long time ago, and I have kept on learning and practicing it every day for the past 30 years. That's the thing about any talent, you have to practice if you want excel.
|
| home | site map |
| © 2006 |
