| |
| |
|
Sales Training Information |
|
|
|
Boost Your Selling Power With Your Call-To-Action Phrases
Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's business, your copy is lacking an essential component. You can't assume that your customers will know why they should act, how they should, or when they should act. Still unsure of what "call-to-action" is. Look at late night infomercials. Notice how they emphasize calling the toll-free number with your check and/or credit card number handy. How they say if you call now, you'll receive a free gift with your purchase, but only if you call within the next few minutes. There's a reason why most infomercials follow this formula - it works of course. It'll also work for you, whether you're including it in your web copy or a print ad. A call-to-action can be as simple as saying "order today" or as elaborate detailing a seven-step process. A good call-to-action ties in with the goal of your copy. If you're goal is to sell, don't ask them to call you for more information, ask them to purchase your product today. Other essentials elements include: * Tell your customers when and how to contact you. Can they call? E-mail? Fax? * Explain why they should buy. More money? Easier life? Pride? * Instill a sense of immediacy. Since most customers will likely forget if they wait, the sooner you can get them to respond, the better. What'll happen if they purchase today? Will they get a free gift? Will they receive the product immediately? Will they save time and money? Another helpful hint, don't save your call-to-action phrase for last. Place them throughout your copy. Incorporate phrases like: Purchase our product today and?. Pick up the phone and call and you'll learn.... Already have a decent call-to-action? Pump it up. Include every possible way customers can contact and buy from you. Give an example of how you'll make their life better and easier. This could be. Buy this power broom today and it'll cut your cleaning time by 75%. Imagine what you can with an extra three hours each week. Want some more examples? Here are some courtesy of my mailbox. "Hurry! This "free sample invitation" & FREE GIFT offer won't last long. Just mail back the FREE-SAMPLE certificate today. So you don't miss it." "Classes begin throughout the year, so there's no better time to start than now. Call 1-xxx-xxx-xxxx today" "Do it today. Enroll online. Mail your Risk-Free Trial Certificate. Or call 1-xxx-xxx-xxxx now" See how easy they made it to respond. Get an unbeatable 0% APR FOR LIFE on transferred balances with the xxxxxxxx Platinum Card. It's easy - just fill out the Application below and mail it today! So, what are you waiting for? Go plant those call-to-action phrases in your copy and watch your business grow... right now. About The Author Vanessa Selene Williams an independent writer who writes for businesses and corporations. Visit her online at http://vswilliams.com or email her at info@vswilliams.com to learn more.
MORE RESOURCES:
Sales-Training - Google News |
|
|
|
RELATED ARTICLES
Jump Start Your Sales In 10 Quick Steps 1. Combine a product and service together in a package deal. Build Rapport by Mirroring Traditionally, salespeople look for something in the office that begs a question. For example, "Is that your sailfish on the wall?"How many times do you think that prospect has been asked that question? How often do you think the prospect hears a salesperson ask about the family portrait on the desk, last night's baseball game, etc. How To Master the Art of Super Salesmanship Mastering the "art of selling" is simply knowing how to present whatever it is that you're selling, to the buyer in such a manner that he feels buying it from you will solve his problems or fulfill his dreams. Selling online is really no different than selling in person, face to face with your prospect. Instant Rapport: The Key to Sales Success Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high rapport with that person.Rapport means harmony between people. The Choice between Yes and Yes: A Psychological Revelation Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain. 7 Quick and Easy Ways To Multiply Your Sales There are always some great, fast and easy ways to multiply your sales without paying more for extra advertisements.There are a lot of simple and effective ways that you can implement instantly to multiply your sales. The Processionary Caterpillar Syndrome Costs You Sales? Some years ago I read and interesting story that illustrated why many of the sales and service industry professionals that invest their time and money in my personal telephone coaching sessions ( http://www.TheSellingEdge. Knowledge is Power in Auto Detailing Sales The most important thing for an auto detailer to do is to gain expert industry knowledge. Since auto detailing sales have a lot to do with educating the consumer, it pays to understand the industry. 7 Sales Skills to Improve On The following 7 sales skills are what I have found to be the most important skills for professional salespeople. Get good at these, and you'll be able to make a lot of money no matter how the economy is doing. Shout At Your Customers - Theyre Hard of Hearing! Some people say we live in the Information Age.I call it the Distraction Age. How To Achieve Excellence In Sales Most people are always striving to better themselves. It's the "American Way". In Sales You Get What You Expect If your mind is set, you will be unable to change your mindset. For example Christopher Columbus. 4 Reasons Why the Sale is Not Made When sales are down, a salesperson must begin to take stock of why that is happening. Most sales people start by blaming the company's policies. Keep Sales Simple For those of us working in the exciting world of sales, we are all too familiar with the pressures of meeting our daily, weekly, monthly, or quarterly goals. This pressure can sometimes cause us to loose focus on the simple things that made us successful to begin with. Change Takes Time I am writing this at the Philadelphia Airport on my way back from meeting with one of my clients. Three weeks ago, we offered a training program for their staff in basic selling skills. Spend More Time Selling On average a sales person spends less than two hours per day selling their products. This statistic never seized to amaze me, even though I had often found myself being an active participant of its findings. Successful Sales Strategies: Winning the Close Ones The "Three Cs" in building customer relationships are a key component of professional selling skills.Indianapolis, IN (PRWeb) November 23, 2003 - The deal is coming down to the wire. Equal Chance of Winning The Sale? Bah! Are you going to win this deal? With just less than 3 weeks left in December, I am sure that you are really busy closing out your year-end sales. This has been a tough year for many people. Seven Keys To Closing More Sales During The Second Half Of 2006 It's not too early to start planning for the sales results you want at the end of 2005. Here are seven things you can do to make sure you're in the Winner's Circle at your Next National Sales Meeting. Boost Your Selling Power With Your Call-To-Action Phrases Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's business, your copy is lacking an essential component.
|
| home | site map |
| © 2006 |