| |
| |
|
Sales Training Information |
|
|
|
A Stupid Question
This is a stupid question but it has to be asked. Does your sales letter create as many sales as you would like? What proportion of them respond to your advert? What is just as important, how many of those that responded actually purchased your product? How can you improve the response rate? How many new email addresses did you capture? Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming? Let us look at the sales letter first. The headline. Does it stand out? Does it grab your attention? Does it shout, "READ ME, READ ME, READ ME". On the other hand: Does it give a tantalising hint at something interesting inside. Something of real benefit to the reader. Does it ask a question that can only be answered by reading the content of the letter? The letter itself. Is it speaking to a group of people? Or is it a one to one conversation? How many times does it say 'You' compared with the number of times it says 'Me, We or I'. Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise. Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to the opposite sex? Convince them of just one of these, or similar things and the price will not matter. It all boils down to "What's in it for me." The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking. Let's go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline. If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch. The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large percentage of the population will not be interested in it. You must find those who are the most interested in your particular product. You would not think of advertising fishing rods in a boxing magazine. It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product. Let us assume that we are advertising in a selection of ezines. How do we know which ones to use? The surest way is to sort out some likely ones and subscribe to them. Ask for some back issues. Get a feel for the type of readership. Would they be likely to be interested in your product? Or have you another product that would interest them? I have had some of my best product ideas from reading an ezine that had no relevance to what I was selling at the time. I generally try the cheapest adds first, if I am sure that the readership is right for my product and the cheap ad' pulls even a few sales, I then put a similar ad in the best position in the ezine, knowing that if the small ad' works, the bigger ad will surely make a good profit. Should the cheap ad' not work, don't give up yet. You can generally get a good idea of what is working by studying the other ad's in the ezine, especially those that appear week after week in more than one ezine. Type out a similar ad' but for your product and see how it goes. Copy other people's methods but don't copy their adverts. As soon as someone has written something, it immediately becomes their copy write and you would need their permission to reproduce it. (The main exception is if you paid that person to write it for you.) In that case it is best to decide who is the owner of the copy write before you start. Don't give up. If you have faith in what you are selling, you must find the best methods of advertising it. Then it is up to you to write the best advert that you can. Always remembering that it is the headline that must capture the reader's attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money. I hope I have given you something to think about. In this business your adverts are your shop window. The aim is to get their attention and invite them to come in and take a closer look. I wish you all the best in your business ventures, remember, You are a very important member of the community. Without the small businesses, the world's economy would collapse over-night. By for now. About The Author Robert J Farey Bob has been on line for over five years. He loves affiliate programs because all of the technical stuff is done by the owners of the programs. Leaving him free to concentrate on the promotion side of the business. If this article has set you thinking. Please take a look at: http://www.33daystoonlineprofits.com/video/?robertjay
MORE RESOURCES:
Sales-Training - Google News |
|
|
|
RELATED ARTICLES
Elearning Is Dead - Long Live Blended Learning! There is little doubt that eLearning has not achieved the success it promised some ten years ago, even though the primary benefits in terms of cost and flexibility remains extremely attractive. Some of the mistakes that have been made are:1. Simple Technique for Isolating Objections To isolate any objection quickly you can use this effective and powerful sentence - "Aside from "that" is there anything else?"Here's how it works: You're a water softener salesperson, I'm your prospect. In the qualifying steps of the sales process you have identified a few concerns that I've shared with you:1. How To Get Clients To Take Immediate Action Are you tired of excuses? Looking for a persuasion technique to get people to take immediate action? Are prospects saying things to you like: "I'll think it over and get back to you?" "I need to talk it over with my wife." "Call me next week and we'll set up an appointment. 8 Must Questions to Ask in Every Sales Situation Solving people's and organization's problems is ultimately what business is all about. Effective selling involves defining your existing or potential customer's problems. Resistance Training for Sales People What was the quickest rejection you ever got? 2 minutes into your call? 1 minute? 15 seconds, 3 seconds?Resistance comes in many forms in sales. Buyers may resist from the beginning of the presentation to the very end. 7 Phrases You Cant Say in Sales 7 Phrases You Can't Say in Sales (Because They Will Undermine Your Credibility and Drop Your Closing Rate) Copyright 2004 by Doug Smart Years ago, George Carlin listed seven words you can't say on television. Then HBO came along, said all the words, and the world of television changed forever. 3 Steps to Immediately Improve Sales Want to increase sales within your company? It's not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. Order Takers vs. Sales Professionals As business owners we all know that in a ideal world prospects would just pick up the phone and give us an order - but for most of us sales is not like that! Yes it would be utopia however have you considered the difference between order takers and sales professionals? Firstly they are two completely different animals. Lets face facts order takers are less likely to be skilled in sales technique. More Sales with Less Selling Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite sweets?The smell of fresh baked goods and the memory of the taste of a candy bar makes us want to buy more. The owners of bakeries and candy stores don't have to spend a lot of time extolling the merits of their goods or the length of time they've been in business; they can concentrate on helping us satisfy our appetites. Make Your Prospects Speak You've probably heard people speaking about someone that he was born a salesperson. You might think that talent and native skills are all what you need to succeed in sales. 5 Small Steps To Ultimate Sales Success "Selling worth doing is worth doing badly ? at first!" ~ Gavin Ingham, 2002Have you ever wanted to learn something new but just found it too difficult? Or started something but gave up because you just couldn't get the hang of it? Or maybe you just find the thought of ringing new clients far too scary? Perhaps you sometimes get great results but don't know what you're doing differently? Could you be stuck in your ways?If any of these could possibly be true then this article is for you.Everyone would agree that the ability to learn, understand and utilise new information, strategies and behaviours is important particularly with a topic such as sales where you may well have tried before with limited success. How Pareto's Principle Impacts Your Sales Success Pareto's Principle {the 80/20 rule) is vividly illustrated in the sales statistics of most industries, companies and professional service organiizations. Eighty percent of all products or services are sold by just 20 percent of the sales professionals in the United States and Canada. Cutting Through Stalls and Objections It's the prospect. If stalls and objections frequently come up in your sales calls, it's a good idea to bring them up before the prospect has the opportunity. 5 Steps to Selling Anything Technical One of the most difficult things we deal with as tech companies is trying to sell our services or products to prospective clients, would you agree? A major problem we face is conveying why our future clients need our services using terminology they will understand and pay attention to. One of the sales secrets I am going to let you in on, is that you can make sales without the client even knowing the name of your product or service or ever saying a word like: Search Engine Optimization, gigabyte, meta tags or even computer. Follow-Up Marketing: How to Win More Sales with Less Effort A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you're a small business owner and you're only doing one or two follow-ups imagine all the business you're losing. Win More Sales With a 5-Step Sales Process Facilitating the buying process can be very straightforward and fairly uncomplicated. Yet most professionals have no idea what it takes to guide a potential client through a decision making process. Dramatically Increase Sales With The KISS Test We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not. Sell Yourself - Sell Anything! Each of us sells every single day. We are all sales people. Less is More: Quick Tips to Improve Your Sales I'll be brief. If not - I'll negate my own point. Nine Competencies of the Complete Sales Professional Have you ever tried to explain to someone what you actually do as part of the sales profession? I'm talking about what you do, not what your company does or what your value proposition is, but what YOU do day in and day out as a sales professional?To be a complete sales professional, your daily activities should be in support of creating customer satisfaction and loyalty. What are these daily activities?My Ph.
|
| home | site map |
| © 2006 |
