Sales Training Information

The Road to Achieving Training Success: What Holds the Key?


As a trainer, you will be able to see a single change in a single person, out of perhaps a hundred tries, as a success. That is a good percentage. Obviously, the more successes the merrier, and the smaller the number of tries, the more critical becomes the necessity to increase the possibility and probability of success.

How can you achieve this you ask? An important thing to remember is that no matter how he appears or what he says, your safest assumption always will be that the trainee is subjective. They will interpret you, what you are trying to communicate, and most of the things that occur in the interchange primarily in terms of their own experience, language, understanding, etc. Remember, too, that this is just as true of you. You must constantly and consciously remind yourself to be objective.

Another problem is that many trainers tend to over-isolate specific interchanges between themselves and other people and ignore these very similarities. As a result, they frequently use the wrong words or language or speak in a tone which is inappropriate to the training situation. They think they have to avoid the use of language which is unfamiliar to the audience, thus possibly oversimplifying what they say.

By keeping these two simple things in mind your success rate will definitely increase.

Copyright AE Schwartz & Associates All rights reserved. For additional presentation materials and resources: ReadySetPresent and for a Free listing as a Trainer, Consultant, Speaker, Vendor/Organization: TrainingConsortium

CEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.


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