| |
| |
|
Sales Information |
|
|
|
Who Takes Your Money
Your business is making profits, but where is the cash? It seems that someone has taken away your money. Your bank account is still the same, and your personal wealth is still the same. There must be someone that took your money. Based on my over 18 years of professional experience and study, there are 8 persons that take away your money without your knowing... The First Person is YOU Yes, if you do not have accountability, you have taken away your own money! According to NLP experts, 95% of the people in this world live their live below the line. They blame others for their own problems, come up with excuses and worst of all, deny what they are doing is their fault. Sounds too common? Many people blame the government, blame the economy, and blame the VAT or GST (tax) increase etc for their business woes. The remaining 5% of the people (successful people) live their live above the line. They take ownership of their situation, take responsibility for their actions, and be accountable to themselves. The Second Person is Your Lack of Planning Yes, if you have no planning, or you are simply reacting to everyday challenges, you're simply taking away your own money! To take back your money, respond, don't react. You can choose to over-respond if you like. Like faced with a new competitor, you can simply react by cutting your price, or you can over-respond by always maintaining a USP so that there is no real competitor. The Third Person is Your Customers We all know that customers that don't pay are simply taking money from your pocket and putting it into their own bank account. The best is to have no credit policy, and even collect cash in advance. The Fourth Person is Your Suppliers Suppliers often take away your money by giving you lousy service, noncompetitive products and worst of all, sell you extra stocks! So have a JIT (just-in-time) system for purchasing and inventory, and you'll take the money back from your suppliers. The Fifth Person is your Staff If you only have staff and not team, you're working for your staff for free! Staffs are simply reactive people on your payroll that you need to continuously ensure that they do their work, especially when you're not around. Team are those that work as though they're working for their own company. You need to build winning teams or you'd end up with losing money. The Sixth Person is your Marketing If you are like most people who believe that marketing will generate you name recognition, and once you have name recognition, customers will come to you, you're throwing away money for good. Marketing must be Profitable Marketing, i.e. it generates you profit every time you do it. The Seventh Person is your Accounts (or your lack of understanding of accounts). Many people don't know how to read Balance Sheet, and can't figure out what is a cash flow Statement. Lack of understanding of accounting can pull you down as you could be doing things that wrong and not know it. The Eight Person is your Selling If you are like most people still relying on providing answers in your selling, you're missing a lot. The only way to sell is to ask questions. Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
MORE RESOURCES:
Sales - Google News |
|
|
|
RELATED ARTICLES
An Ideal Selling Situation The largest sale that I ever closed was negotiated over hot dogs and a soft drink at a refreshment stand, just off the exhibit floor, at a Superintendent of School Convention in Atlantic City, New Jersey. I met an educator who was interested in the summer study abroad programs that I was selling at the show. Buying Wholesale Mannequins Many mannequin manufacturers sell their mannequins in wholesale. This means that they sell large quantities at a discount. Hurrican Selling Styles As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by a Hurricane.All hurricanes seem to start out as a blip on a distant radar screen. Going Back To Get Ahead Have you ever run DOWN an escalator that was going UP? Well, I did at the Tampa Airport last week. Here's what happened:Last Wednesday I was scheduled to fly from Tampa through Dallas to Phoenix on American Airlines. What Should I Charge? People ask me, "What should I charge?"I say, "Ask your clients."If they are respectable professionals you want as clients, they will be honest with you and give you a fair price based on their experience, their need, and their ability to pay. How To Make The Most Out of a Business Networking Event You're not alone. Most people are uncomfortable walking into a roomful of strangers. 7 Pitfalls of Using Email to Sell * Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls?* Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward?Sad but true, these days most people who sell for a living spend 80% of their time trying to communicate with prospects via e-mail instead of actually picking up the phone and speaking with them. Are you one of those people? If so, you aren't alone. Whats Your Clients Style? When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company's products and services - and you've learned the fundamental aspects of the sales cycle. Why I Hate (Most) Benefit Statements Benefits are what motivate people to purchase from you, right? Not exactly. Just last week I was reviewing a rundown of product benefits with a client who is putting a new prospecting program together. The "Write" Way to More Sales The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?In today's selling arena, writing skills have taken a backseat to other seemingly more important professional development activities. Lessons Learned At Gunpoint "If you do anything foolish or try to get out of the car we will shoot you" were the terse words which hung in the air like a bad smell.The small car was being driven at over 120 KPH down the dark roads and highways. Do You Know When You Are Being Sold To? Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise?Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden (Subliminal) Imagery. Sell YOU With Your Small Talk (Yes You Can) Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make or break you in personal relationships and in the business world. How to Sell Your Products Without Competition Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors in the same niche - which is a buyer's market and a seller's disappointing show. Getting Referrals ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. Recommending Products Vs. Selling Them Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers. Letting Them Use Plastic Obtaining merchant status will help to increase your sales. Consumers are becoming creatures of convenience; when dealing with businesses-large or small-they desire ease of transaction. Consumer Effort And The Purchase Decision It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see's a product as being very valuable but the effort to purchase that product is large it will decrease the value of the product and they will probably not engage in the behavior required to acquire the product. Buying Mortgage Leads - Three Things to Consider The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads.After all, leads are the name of the game. Solution-Sell is a Myth! Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book "Up Your Income! Solution Selling for Profitability" to cast aspersions on the merits of this approach.
|
| home | site map |
| © 2006 |
