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Color Psychology Will Make Or Break Your Sales Success
Color psychology is the biggest question I receive on a regular basis. The reason being is it's importance. Color is a trigger that is associated with traditions and used in marketing over the years so well that they must be honored or sales are lost. Color will also trigger reactions. It is a given. This is why you must know how to choose the right color for the right reaction at the right time. Because of a color's relevance to success in marketing, I always like to continue sharing and repeating in some cases, what colors to use and when. Here are eleven of the basic colors. These colors work for triggers on Americans only. Every country, culture, have different representations for color. If you are even selling to the Asian culture in the United States, the colors will change. Learn the colors of whom you are selling too and sales will blossom just like a rainbow of tulips in your garden. Quick List Red Blue Yellow Orange Green Purple Pink White Black Gold Gold is worth more than silver or copper but not diamonds. Since we've been taught to associate gold with value, that is exactly what is triggered when we see it in marketing materials. It can seldom be used in marketing materials though because the color usually isn't duplicated well. On the Net it gets confused with yellow a lot and what yellow represents. Silver Silver also represents prestige just like gold. It too, is a hard color to express on the Internet or in printed materials. It sends signals of cold or scientific. This is why silver kitchen appliances sell so well. It also represents cleanness in some instances, especially kitchens. This isn't all the colors of the rainbow, they are the most important ones in marketing. Use them wisely and they will make a difference in sales -- or the type of response you are looking for. Catherine Franz is a Life and Business Coach and Master Practitioner in the Laws of Attraction. Catherine guides others in finding the light of their own existence and walking an attractive truth in their own lives. http://www.abundancecenter.com; http://abundance.blogs.com
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