| |
| |
|
Sales Information |
|
|
|
In Sales Service Means Business
Some businesses flourish while others slowly fade away. There's usually a good reason. Here are two examples. Bernadette, my wife, has a busy schedule. She will often call for a manicure at the last minute. She's been going to Carol's Beauty Shop and Day Spa for the past two years. According to Bernadette, whenever she calls Carol and regardless of how full her schedule is, she is always pleasant, professional and very accommodating. When Bernadette calls and asks "Do you have an opening for a manicure this morning," Carol never says no. You can hear her smiling on the phone when she says, "Sure, let me see what's available for you, I'm sure we can fit you in." Then after looking at the appointment book she says, "I can put you with Rosa at ten or Carla at eleven, which is better for you?" Her business is booming. Carol started with a staff of two and now employs twenty. She combines the right words with a great attitude. Example number two. Last week, I needed some office supplies. I went to the Office Max store in Vernon Hills, Illinois. It's big and it's close and I always have to wait. It was 2:30 in the afternoon and there was a line at the only cash register that was open. The woman in front of me was buying about six items including a day timer. The day timer was missing the bar code needed for scanning purposes. The cashier grabbed the microphone and called for assistance. The man approached, with a face that declared, "this better be good." He left to go find the price. The customer in front of me said he was going in the wrong direction and took off to find the item herself. Now there were seven people in line. We were waiting, waiting, waiting . . . the very thing I enjoy most, especially when I'm in a hurry. Finally, after what seemed like an eternity, I speculated quietly to the cashier, that if this kind of service keeps up, Office Max would be out of business in a few years. The cashier looked at me and said with a scowl, "Good, we all hate working here anyway." After awhile longer, I paid my bill and left wondering where I'd be getting my office supplies in the future. Some businesses flourish while others fade away. The people make the difference in every selling situation. Here are three things to remember every day if you are serious about growing your business. 1. Show up with a positive and professional attitude every day. 2. For all routine situations, know exactly (word for word) how you'll deal with them. 3. Focus on exceeding all customer expectations every time. The key to success is you and you really make the difference. It's hard to focus on the customer and not have them really appreciate your effort. Good service has its own reward. So does bad service. Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 266-1268 or by visiting his website: http://www.meisenheimer.com
MORE RESOURCES:
Sales - Google News |
|
|
|
RELATED ARTICLES
Quotations Tell... Proposals Sell! The traditional "Quotation" was originally devised during the Industrial Revolution of the 1850's and has changed little to the present day. It is a totally Dickensian format and absolutely out of date in a situation where supply so completely outstrips demand. Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples) The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter. Your Proposal Was Rejected... But Why? When a request for proposal (RFP) comes in, you get excited! It's a chance to earn income, develop more business contacts, and expand your client base. You work your little heart out in order to be thorough, compelling, and professional. Business is Great; I'm Just Not Selling Anything! Awhile back you had a great idea. An idea that you thought could make you a decent income, with very little effort. What Should I Charge? People ask me, "What should I charge?"I say, "Ask your clients."If they are respectable professionals you want as clients, they will be honest with you and give you a fair price based on their experience, their need, and their ability to pay. Whats Your Clients Style? When it comes to effective selling, one simple fact never changes: Selling is a relationship business. You already know all about your company's products and services - and you've learned the fundamental aspects of the sales cycle. How to Acquire More Leads The most effective prospecting techniques were revealed in the August 1st, 2002, issue of TIP (URL at end of article) that resulted from a survey of financial advisors earning over $200,000 annually.Here's how they rated the following techniques: 100. Revenue Growth Through Alliances Any company in today's global economy must eventually face the issue that if it is not growing, it will be expiring. For most companies, mergers and acquisitions are too risky to be a revenue growth option. Ten Quick Etiquette Tips for Business Lunches Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times. Here is a quick list of items toremember: 1. Want More Sales? Write A Barry Bonds Sales Letter I'm not a baseball fan. Never have been. Count Down To An Advert There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. How to Build Sales With Extended Benefits An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products or packages, also often called the "extended warranty."Extended warranties are subtle forms of insurance policies that guarantee a product or service's performance, especially after an initial period of time. Tips for Increasing Your Profits with Gift Certificates Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone. Three Ways to Get More Referrals When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible.Wouldn't it be nice if every morning you walked into your office and had a referral sitting there waiting for you on your desk?Unfortunately it doesn't work that way, but here are few suggestions that should help steer some referrals your way. 5 Ideas for Writing Effective Sales Letters Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication - IF you write it in a direct and conversational tone. Focus on a Trade - Not a Discount Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this request. The Benefits of Buying Used Store Fixtures The difference between antique or vintage store fixtures and used store fixtures is simple: antique fixtures have a classic look and style. In many cases they are brand new but manufactured in a style of the past such as deco or minimalist. Model Dell: The Art of the Affiliate Coupon Along with having an innovative supply chain, there's another reason Dell is the largest computer company in the world. They always offer great coupon codes to online affiliates that let the buyer "in" on deals that they otherwise wouldn't get. Do You Know When You Are Being Sold To? Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise?Broadly speaking, there are three methods in common use - Product Endorsement, Product Placement, and Hidden (Subliminal) Imagery. Business Lessons Learned At The Mall Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.
|
| home | site map |
| © 2006 |
