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Search Engine Optimization Tips For 2005 - Part One
Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it? The problem here is that most people think search engine optimization is like magic and that only search engine "gurus" have all the answers. Forunately, for you, this is far from true. In fact search engine optimization is relatively easy. What stops most people from ranking well in the search engines is misinformation and the promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward. What follows in the next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy! Keywords For example if you have a website about dating then you'll find it very difficult to rank well for the keyword "dating" because so many other sites are competing for it. However if you were to target a specific area like gay and lesbian dating then you're dealing with a smaller, more targetted market. You could even regionalize it by targetting gay and lesbian dating in Toronto. See where we're going with this? So what keywords tools are available to you? Describing each of them goes beyond the scope of this article so please refer to our site for more information on this topic. Content Ask yourself one question - do you want your website to last? Yes? Great then provide content that's actually useful to your visitors. Not only should you provide the initial content but keep adding content to your site. A page a week, a page a month it doesn't matter. Give your visitors a reason to come back to your website. You can't write? Yes you can! Most people just think they can't write. Most of us send emails every day to friends, colleagues and loved ones. If you can compose an email like that then you're perfectly capable of writing 200 - 300 words of text for a page of content. The mere thought of writing a page of website content can fill people with terror but if you need help on this please refer to our website for a list of resources. Keyword Density So what's the ideal keyword density? Do yourself a favour and don't focus on keyword density at all. The forums are full of "experts" with theories on the perfect keyword density percentage. Here's a wake up call - there is no perfect keyword density. Mention your keyword towards the top of your page within the body text, in the page title and in the Meta Description tag. Apart from that only ever use the keyword or keywords within the page itself as is contextually appropriate. Forcing a keyword into a page over and over again is going to produce a webpage that's difficult to read and sounds silly. Domain Name Your other choice is to use a keyword rich domain name. What this means is that if your website is about baby clothes you'd use a domain name like www.baby-clothes-guide.com. Should you really use hyphens to separate the keywords in the domain? The simple answer is yes because a search engine can read each individual keyword in the domain. If you were to use www.babyclothesguide.com the major search engines can only read the first word from it which is "baby". Therefore it has no idea that the domain is specifically about baby clothes (targetted) and not just about baby (untargetted). (c) Niall Roche - All Rights Reserved - continued in Part 2 This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting effective search engine optimization
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