| |
| |
|
SEO Information |
|
|
|
Keyword Popularity Check
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords. Based on the popularity count of these tools we should come up with a descending order listing of our most unused but good key phrase. These are our good target keywords. As the competition increases on the keywords, deeper optimization then just building keyword specific pages will have to be done. Variations on sub- theme words: This is the word- play to get into the mind of the user. Now our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, juxtaposing the same words in a different combination, using synonyms, building on the list of words using Thesaurus & a good dictionary. The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on the search engines (our keyphrases) Research on these variations of the sub theme keywords for actually combing up with the combinations that are relatively un optimized for yet popular. At the end of this exercise we will have the ranked list of keywords, which we can start optimizing for. General observations & other nuggets: When using google to check for the competing pages through the SERP house the keyphrase in quotes. This will do the exact phrase searching for the phrase that we are optimizing for. Now to have a real feel of the actual competition on this phrase use the adword tool. Typically offline competition for the business & online competition are not equivalent. The client needs to be driven out of this mindset. Online the competition for us depends on the key-phrases that we choose rather then the industry or the competition chosen keywords. Another useful tip is to watch out for the ranking of the subpages on the SERPS page. A higher occurenec of a sub- page suggests a lesser competitive key- phrase. Keep excel sheets handy to work out on your key words Here is a benchmark: If the site is fairly well optimized, and has a focused theme, then the combined total number of visitors from secondary variations of the main keyword phrase, should be higher than the number of visitors from your main phrase by itself. Another yardstick can be that 20% of your search traffic reach you through your primary theme words. Another 20% through the sub theme words & their combos & the remaining 60% is fractional. A true pyramid. Keep the keyword density on your pages in between 5-20% while optimizing. The latest talking optimization based on keywords is that almost none of the things mentioned above might apply as it is. You create text based on the end user perspective & optimize for 5-6 keywords per page. Check your referrer stats & fine tune optimization. Free Keyword Tools: The first tool that can be used is Overture. One trick is to check the keywords on all the Overture tools, US, UK, DE, FR and even JP. You would be surprised at the ideas you can come up with on the other O Tools that do not appear on the US one. Also, the de-pluralizing and match-drive-alphabetization some times does not appear on the other tools. Second tool of course is the word tracker. Use Google adwords to check on the competition for the chosen phrases using the CPC barometer. Higher the CPC more the competition. Another tool is at: http://espotting.com/popups/keywordgenbox.asp Yet another tool is Alta Vista “PRISMA” One can use Refine search option of Teoma to arrive at more generic/Primary keywords. Another way of doing that could be through the DMOZ subcategory study. Refining of key words can be done using the Server side data or the referrs log. 7Search.com's Keyword Suggestion Tool http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx More tools in here: http://dmoz.org/Computers/Internet/Web_Design_and_Development/Authoring/Online_Tools/Keywords/ Once the keywords have been finalized lets look at the places where we can utilize them. Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Creative Search Engine Optimization - A Case Study Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The Modern Day Search Engine The first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean. 3 Deadly Search Engine Marketing Sins My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. How To Syndicate Your Content Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.-----------------------------Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?A fast and easy way to accomplish all of these goals is by using content syndication. Google Patent Application - Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. Supply & Demand - Stop Attacking Good SEO Companies! As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.Please don't be quick to blame seo companies. How to Avoid Getting OOPed On by Google? Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc. Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings Introduction"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. 21 Search Engine Terms Every Web Marketer Should Know Part 1 1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. SEO 101 SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. Is Google Fair? If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page seems like an unattainable dream. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. Increase Web Site Sales with a SEO Proposal - Part 2 Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005. Googles Trap, DMOZs Nap, And Yahoo!s Crap On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates in the very same way that names are given to hurricanes, and this one became known as "Florida". How To Weather Google Algorithm Changes If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected. Has Google Lost the Plot? With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days.
|
| home | site map |
| © 2006 |
