| |
| |
|
SEO Information |
|
|
|
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about the results of search engine updates. After all, search engine traffic is a zero-sum game - someone loses and someone gains. Then, the webmasters start preparing for next update. The Business Reasons Behind The Major Updates All major search engines claim that they strive to present search results to users with the highest quality. But the business of search engine is business. What they won't tell us is that there're many business reasons for every major search engine updates. Search engine traffic is hot commodity - it's free and has higher conversion rate since the searchers are very close to make their buying decisions. The downside of the search traffic for webmasters is that they don't have control at all. Your sites may be ranked #1 today, but nowhere next day. Search engine companies will, no doubt, use the search engine traffic to maximize the values for their stakeholders. Google's Feb. 2 update (allegra update or Superbowl update) once again shocked the webmaster community like last Florida update. The noticeable change in Superbowl update is that well-established sites rank well even for specific keywords that aren't even highly relevant to their pages. You may think the move is to fight spams and improve the quality of SERPs. That's only part of the story. The results of the update is that the websites of well-established corporations (with never ending press releases) will get a major traffic boost from Google. Google does this by algorithm changes, not manual manipulations. If we think search engine traffic from Google is really an incentive to try it free before you buy. This time, Google decides to lure the major corporations to test the benefits of search traffic. Major corporations will likely increase their spending in online advertising and those news agencies may even drop their law sues against Google if they see the traffic from Google justifies that their sites benefit from including in Google index database. Is this the real driving force behind last update? Only Google knows. If you own Google, however, you will do the exactly the same. Will this negatively impact the user experience? - maybe and maybe not. What is the real difference between the #1 spot and the site that ranks #100? - the backlinks. Backlinks don't alter the quality of a page at all. When they say technology, they mean business. Major technology changes are always driven by business needs. It has nothing to do with "good" or "bad". Strategies to Cope with search Engine Updates The Internet and the Web was once hailed as the new medium and the new opportunity for small business and site owners. They will be disappointed as big three peek into fortune 500 companies's deep packets. There're strategies they can use to cope with the search engine updates, however. 1. Create a portfolio of website using different SEO techniques. If some of your sites get hammered in a update the rest may benefit from the update. 2. Generate traffic from all major search engines. 3. Use the search traffic to build loyal user bases. 4. Build sites similar to the sites of well-established companies. The tags, on-page, off page optimization techniques will become less and less important as major corporations aren't interested in those types of things that geek webmasters are interested. Speculation on Coming Updates The next Google update is around the corner. I won't expect any noticeable change. If Google decides to let big apples try search traffic free. They will need a couple of months to realize the values of the search traffic. There will be major re-distribution of search traffic in 3 or 6 months. If the same group of major corporations always get huge amount of free traffic from Google. They won't bother to open their wallets. The major traffic distribution may be from one group of major corporations to another. The search traffic will unlikely sift back to small sites. Copyright Bruce Zhang 2005 Bruce Zhang operates a website http://www.4th-media.com that automatically aggregates and categorizes SEO news, new articles, and forum threads from over 50 sources daily ( http://www.4th-media.com/newsbot/ ) to help webmasters and SEO professionals to keep up with the latest development in search engine marketing. The website also offers original thoughts on SEO.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
An Ethical Alternative to Doorway Pages Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www. Ten Steps To A Well Optimized Website - Step 2: Content Creation Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. An SEO Checklist Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:1. Use a keyword research tool to find profitable phrases (i. How to Get Tons of Top 10 Rankings Guaranteed Okay I admit it. I was kidding. What All Top Google Websites Have in Common While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Keyword Optimization - How To Achieve It The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.It's called keyword optimization. Search Warrant So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The Secret To Getting Indexed In Yahoo Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. Linking for Traffic not Positioning! With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking! You can tell something is important when there is more thanone name for it! GRIN! There are also two schools of thought on the reasons linkswapping. The first reason for link swapping has always been to carryfavour with Search engine rankings. Google Is Taking Descriptions From Alexa! In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. Optimize Your Website or Get Lost In The Crowd! It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic. DIY SEO Part 1. Wordtracker for keywords. Why Pay-Per-Inclusion Search Engines are Dying A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed. How and Why to Avoid the SEO Mania The WhyBut what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible.Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. Advertise Locally Using Search Engines While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home. How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google. Possibly The Biggest Misconception About Ranking Well In The Search Engines Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc. Which Search Engine Optimization Services to choose, Google OR Yahoo? Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services. Is This A "DMOZ Killer" In The Making? Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive. Googles Next Big Move November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
|
| home | site map |
| © 2006 |
