| |
| |
|
SEO Information |
|
|
|
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines, you need to have the keyword in your URL's directory name and filename, if not in the domain name as well. So, if you want to target a keyword, say, 'Woolen Socks', the best way to do it is (a) to have a domain name that contains the word 'woolen socks' in it (like: BuyWoolenSocks.com), (b) place the information page in the 'woolen-socks' directory and (c) write the filename as 'woolen-socks.html'. So the URL should look like: http://www.BuyWoolenSocks.com/Woolen-Socks/Woolen-Socks.html This definitely gives you much better chance to rank well in search engines with the keyword 'Woolen Socks'. There are other aspects too which help you to rank well, but inserting the keywords in domain name, directory and file name definitely give you a boost. It's not always possible to have a separate domain name for each and every product. But, you can easily change the directory name and filename to match with your keywords. But you are afraid to change the alrealy popular URLs for three reasons: (a) you have to manually insert the redirect code in every page, (b) a standard 404 page may lead visitors nowhere or disinterest them and (c) annoying search engines with the constant 404 error page codes so much so that they might ban the site. But there is no need to worry. Internet has enough provisions to meet every technical need. The only thing you have to know where to look. You can change the filenames without disturbing anything by simply changing one single file. USE 301 REDIRECT A 301 redirect is the most efficient and spider/visitor friendly strategy around for web sites that are hosted on servers running Apache (check with your hosting service if you aren't sure). It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you HAVE to change file names or move pages around, it's the safest option. A 301 code inteprets 'moved permanently'. HOW TO DO IT? Locate a file named .htaccess in your public_html folder (home page folder). If it's not there, just open Notepad (or any text editor: which saves files in .txt mode) and write the following line for each filename change: redirect 301 /OldFolder/OldFilename.html http://www.you.com/NewFolder/NewFilename.html Obviously you need to replace 'OldFolder', 'OldFilename.html', 'NewFolder', 'NewFilename' with your own old and new filenames. For example: if you had a page whose URL is: http://www.YourDomain.com/wp-01.html and the new page's URL is: http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html write the following code in your .htaccess file: redirect 301 /wp-01.html http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html If you had a page whose URL is: http://www.YourDomain.com/wp/wp-01.html and the new page's URL is: http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html just write the following code in your .htaccess file: redirect 301 /wp/wp-01.html http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html The line is written like this: 'redirect 301' + 'one spacebar space' + 'old file directory/filename' + 'one spacebar space' + 'new file URL' + '[Enter]' You can write as many lines as you wish! If you already have .htaccess file in your folder, write these lines AFTER all other codes already existed there. Save the file. Check that the filename has not become: .htaccess.txt. If it's so, rename the file to .htaccess and upload it to your public_html directory. Now, open your browser (Aren't you using FireFox? Oh boy, you're missing a lot!!) and browse to your old filename. You got redirected to the new page location!! Voila!! Search engines read your old filenames as 301 code and not a 404. Eventually they should drop the old filenames and index new ones. Your visitors seamlessly visit your new page following the old filename. You save lots of time if you have really huge files to change. Great. Isn't it? Subhendu Sen is the owner and webmaster of http://www.IndHosts.Net/hosting.html - A Low-Cost Web Hosting Service Provider with Apache Server - and is in the business of web hosting since 1998. He also owns other sites of interest : http://www.TheWebContent.com - An Article Directory and http://www.PopAccount.com - A Free Email Address directory.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher! Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster? Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map. It stands to reason anything you can do make it easier for Google to Index your Work at Home Business Online Business get a Google Ranking. Search Engine Essentials What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database. Supply & Demand - Stop Attacking Good SEO Companies! As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.Please don't be quick to blame seo companies. Googles New SEO Rules Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Google Tests Expanded Search To Include Printed Works Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database. PPC Advertising - The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. Improve Search Engine Rankings - The Real Deal! Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. I know that there's been so many articles on how to improve your search engine rankings but most of them are either incomplete or untrue. Dont Get Banned by Google There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually. Five FAQ About Google PageRank Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index. Are You Getting Nuked By Google Lately? Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google?More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks. SEO and the Outsourcing of Inbound Link Building Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. How to Make a Title Tag that Search Engines Will Love Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:Include keyword phrases in your title tag:Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. Internet Marketing and Search Engine Indexing. The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Anatomy Of A Top Ranking Web page Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself. Gaining Additional PageRank Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. 6 Ways To Attract Search Engines To Your Website More Often Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently. Google Sitemaps: 7 Benefits You Cant Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about. Ten Steps To A Well Optimized Website - Step 1: Keyword Selection This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Hens Lay Eggs (HLE) by Silke Stahl "HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
|
| home | site map |
| © 2006 |
