| |
| |
|
SEO Information |
|
|
|
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively. You don't have to be able to create a search engine to use it, and their interface is designed with that in mind. Here are some quick considerations that should help any domestic trade. 1.If searching for a regional product, use a regional engine. If you live in Sweden and want information on an Swedish product, use Google.se for example. This is of particular benefit if something regional is to be delivered to your door. Importing from another country would be impractical, as would a search on the global web. 2.If you don't know the name of a regional engine, then "ask" the global engine. Example: Type in google and sweden. 3. If you need some information on RUBBER SHOES, then type it into the search box but place inverted commas around it. Example: "rubber shoes". With inverted commas, results will be returned with rubber and shoes, in juxtaposition. Without inverted commas, results can be from web pages that have the word, rubber, and the word, shoes, anywhere on the same page. Example: A fairy tale may recount a rubber dingy, and leather shoes in an unrelated sentence. That is fair game from a perspective of an engine, and a legitimate match. It may be of no use to the searcher, though. 4.Everything on the Internet is not necessarily true. Indeed, if you are doing some research, then it may take many pages of matches to compile the information that you need. You must filter the options as you see fit. Using various search engines will most likely return different matches in different orders, for the very same search term. The search engines are programmed to return matches based on their rather unique search criteria. So some flexibility is needed. 5. Generally, search terms don't have to be case-sensitive. 6. Give the search engines as many clues as possible. Example; "rubber shoes" chicago should Chicago be the place that you wish to locate a pair of rubber shoes, or information on such a flexible footwear product. 7.The number one match is likely to be the result of many factors, other than the best product for that search term. This is mainly reliant on Search Engine Optimisation, where competition exists. This simply means that something odd or rarely documented, may have no competition, and will come back as number one. 8.Search engines can include and use the results of other search engines. 9.More will exclude, and totally, the results of the competition, as they see appropriate or commercially sensible. Commercial stubbornness is not unknown either. 10. Some search engines use what is referred to as "Boolean operators". Named after George Boole and his assertion that something can be right or wrong, true or false, and more importantly, on or off, a "new" view of logic was spawned. It is entirely co-incidental that his father made shoes! While this can get a little involved, it may be no harm to experiment if your engine of choice supports it. Try; rubber and shoes, rubber or shoes, rubber and not shoes, rubber or not shoes and so on. Now, one wouldn't expect those particular search terms and operators to return anything worthwhile, but "computer and not science" should separate the two terms, if supported. Or "someone famous and not someone famous's wife", should such English be accepted. I trust that you know what I mean. Some search engines will return all matches by default or irrespective of operators. "You have the map; just manipulate the method". Seamus Dolly is the webmaster at http://www.CountControl.com
MORE RESOURCES:
Guaranteed Search Engine Optimization (SEO) Services by UniSoft ... - NewDesignWorld (press release)
SEO - Google News |
|
|
|
RELATED ARTICLES
Learn about the Google Search Engine Tools Think you know everything about searching with Google? Think again. Believe it or not, there are many tools and features available on Google that can be useful for marketing research as well as wasting time. Google Patent Application - User Data As Part of Ranking Process In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results. A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google. The Best and Easiest Google-Friendly Change to Your Web Site No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles. Search Engine Optimization SEO Made Easy SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. Is New MSN Search More Precise? Just Ask Google MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www. Search Warrant So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. Fixed Point of Reference According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. Creating A Search Engine Copywriting Plan Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Simple Way to Get High Pagerank Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways. Search Engine Optimization - A Beginners Guide Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time. The 7 Best Stealth Techniques to Improve Your Google Rankings Stealth as in Spying. But Knowing What your Top Competitors are Doing and how they are doing it you can greatly improve your very own search Engine Rankings. Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names. Googles New SEO Rules Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. SEO Training - Avoid Making this Costly Mistake! SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN. Introduction to Google Page Rank (PR) For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit). Easy Web Tips How can you be found on the web?The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients. Do Search Engines Like Your Web Site? Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags.
|
| home | site map |
| © 2006 |
