| |
| |
|
SEO Information |
|
|
|
Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site. What's the best way to write SEO copy? Starting with a plan is always a good idea. Keep in mind, these are guidelines of techniques that can be used *IF* they make sense for your site visitors. I never recommend writing solely for the search engines. In the case of search engine copywriting, the customer is truly #1. 1) Use Three Keyphrases Per Page - Not a carved-in-stone rule, the guideline of three keyphrases per page gives good variety and helps keep the copy from sounding too repetitive. I always choose keyphrases first - before I write - because they can have a direct impact on the focus of the page. 2) Have 250 or More Words of Copy - The length of your copy depends on several things: Your target customer's preferred communication style, whether the product is new to the marketplace, if a detailed explanation needs to be given, site design and many other factors. However, the 250-word minimum gives enough room to get your message across and offer an effective level of keyword support. Remember though, it's all about the customer. If your target customers prefer longer copy, write longer copy. If they like shorter copy, write shorter copy. 3) Write In Natural Language - "Natural language" is a term popular in SEO copywriting. It means that the reader should not be able to (or should barely be able to) detect what keyphrases the page is being optimized for. The copy should flow as if it were not written with the search engines in mind. You don't want the copy to sound forced or stiff. When you generate ideas for the page copy, keep your keywords in mind. Ask yourself whether you can use them in the copy in such a way that they won't be obtrusive. 4) Use Keyword Phrases In Headlines and Sub-headlines - IF it makes sense to do so. You will not blow your rankings if you have no keyword-filled or other tags. If your headline sounds stupid with keywords in it, don't use them. There are countless sites online that rank highly which have no keywords in the headline. 5) Use Keyword Phrases Once or Twice Per Paragraph - Again IF it makes sense. Remember what I keep repeating? None of these guidelines are carved in stone. Read your copy out loud. If it sounds stupid or forced, take out some keywords or find ways to rework them so they flow more naturally. 6) Use Keyword Phrases In Bold, Italic or Bulleted Lists - IF it makes sense to do so. Don't automatically bold or italicize every instance of your keywords. It will make your page look stupid, and your visitors will wonder what kind of drugs you've been doing! 7) Do NOT Use Keyword Phrases As Substitutes For Generic Terms - For example, do not replace every instance of the generic word "cruise" with the keyphrase "Mexico cruise vacation." Your copy will sound ridiculous. We offer Mexico cruise vacation packages on the most popular Mexico cruise vacation ships to the most breathtaking Mexico cruise vacation destinations. Oh please!! 8) Use Keyword Phrases As Anchor Text In Links - This is certainly not always possible. If your primary keyphrase is "Mexico Cruise Vacation," you absolutely should not write every link to include that phrase. However, if you can include keywords in anchor text within body copy or in text navigation links, you might score a little extra credit. 9) Test and Track - Lastly, and above all, please remember, it may take some tweaking to get your page to convert the way you want it to. All customers are not the same, and all sites are not the same. All keyphrases are not the same. There is no magic bullet. You'll have to test and track and see what works best for you. © 2005 http://www.copywritingcourse.com/keyword Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword. Gaining Link Popularity Techniques Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. Tips On Optomizing Your Website For Search Engines I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have. Keyword Ownership: What It Is And Where Its Headed Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. Search Engines from a Webmaster Perspective By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts. All About Google If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. Why Search Engine Marketing Has A Passion for Web Site Usability Watching a recent football game, I imagined two very different teams: one called â??The Hordersâ?? and the other, â??The Huntersâ??. In the game, it takes planning and skill to carry a football a few yards. Adding Content To Your Site Every Day If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free). Googles Trap, DMOZs Nap, And Yahoo!s Crap On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates in the very same way that names are given to hurricanes, and this one became known as "Florida". Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. How To See What Pages Of Your Site Google Has In Its Index There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. SEO #5: Analyzing the Top Ranked Website on Google Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The Google Sitemap For Idiots I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'. One Way Linking Campaigns II There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. Mindset from Yahoo!- Changing the SEO Game Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of Mindset is now online as Yahoo! tests and refines this concept. Tops In Toolbars? Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy. The Modern Day Search Engine The first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject. The Myth of Guaranteed #1 Ranking in Search Engine Marketing You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet.
|
| home | site map |
| © 2006 |
